Google Ad Manager

E14247

ad server advertising technology platform software as a service

Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.

Aliases (8)

DoubleClick Ad Exchange ×3
DoubleClick Campaign Manager ×2
DoubleClick ad serving platform ×1
DoubleClick for Publishers ×1
Google Ad Manager 360 ×1
Google Ad Manager Ad Exchange component ×1
Google Ad Manager for Small Business ×1
Google ad serving system ×1

Statements (96)

Predicate	Object
instanceOf	ad server → advertising technology platform → software as a service →
accessModel	cloud-based → subscription-based for 360 tier →
authenticationMethod	Google account →
category	Google advertising products →
competesWith	Amazon Publisher Services → FreeWheel → Magnite → PubMatic → Xandr →
dataCenterLocation	global →
developer	Google →
feature	API access → COPPA compliance settings → GDPR consent tools → ad delivery forecasting → ad rules for video → ad server for publishers → audience targeting → brand safety controls → content targeting → creative management → data-driven attribution reporting → device targeting → dynamic allocation → frequency capping → geographic targeting → header bidding integration → key-value targeting → line item management → order management → report scheduling → unified auction → user role management → yield groups →
industry	digital marketing → online advertising →
integratesWith	Display & Video 360 → Google Ad Exchange → Google AdSense → Google Ads →
launchEvent	rebranded as Google Ad Manager in 2018 →
offersProductTier	Google Ad Manager 360 → Google Ad Manager for Small Business →
operatedBy	Google →
owner	Google →
parentCompany	Alphabet Inc. →
platformType	unified advertising platform →
previouslyKnownAs	DoubleClick Ad Exchange → DoubleClick for Publishers →
primaryFunction	ad management → ad serving → ad trafficking → inventory management → programmatic monetization → reporting and analytics → yield optimization →
supportsAdFormat	display ads → in-stream video ads → interstitial ads → native ads → outstream video ads → rewarded ads → rich media ads → video ads →
supportsBuyingChannel	direct sold → open auction → preferred deals → private auctions → programmatic guaranteed →
supportsCurrency	multiple currencies →
supportsInventoryType	CTV → OTT → mobile app → video → web →
supportsLanguage	multiple languages →
supportsMeasurementIntegration	brand lift studies → third-party ad servers → third-party verification vendors → viewability measurement →
supportsPrivacyFramework	CCPA → GDPR → IAB TCF →
supportsProtocol	OpenRTB →
supportsStandard	IAB ad formats → VAST → VMAP → VPAID →
targetUser	app developers → broadcasters → digital media companies → publishers →
website	https://admanager.google.com →

Referenced by (17)

Subject (surface form when different)	Predicate
DART for Publishers → DoubleClick → DoubleClick Inc. →	successor
DCLK ("DoubleClick ad serving platform") → DCLK ("DoubleClick Ad Exchange") →	associatedCompanyKeyProduct
DART for Advertisers ("DoubleClick Campaign Manager") → DART for Publishers ("DoubleClick Ad Exchange") →	integratedWith
Google Ad Manager ("Google Ad Manager for Small Business") → Google Ad Manager ("Google Ad Manager 360") →	offersProductTier
Google Ad Exchange ("Google Ad Manager Ad Exchange component") → Google AdSense →	relatedTo
DART for Publishers ("DoubleClick for Publishers") → DART for Publishers →	replacedBy
Google Ad Exchange →	integratesWith
Jeff Dean ("Google ad serving system") →	notableWork
Google Ad Manager ("DoubleClick Ad Exchange") →	previouslyKnownAs
DART for Advertisers ("DoubleClick Campaign Manager") →	succeededBy