VMAP
E84601
VMAP (Video Multiple Ad Playlist) is an IAB standard XML format that defines how and when video ads should be inserted into video content.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
IAB standard
ⓘ
XML-based ad playlist format ⓘ advertising technology standard ⓘ |
| abbreviationFor | Video Multiple Ad Playlist ⓘ |
| benefit |
enables consistent ad break definition across players and platforms
ⓘ
separates content playback logic from ad scheduling logic ⓘ supports complex ad podding and break structures ⓘ |
| category |
online advertising standard
ⓘ
video advertising protocol ⓘ |
| componentElement |
AdBreak
ⓘ
AdSource ⓘ Extensions ⓘ TrackingEvents ⓘ |
| dataModel | XML schema for ad breaks and ad sources ⓘ |
| definedBy | Interactive Advertising Bureau ⓘ |
| domain | digital video advertising ⓘ |
| fileFormat | XML ⓘ |
| fullName | Video Multiple Ad Playlist ⓘ |
| governingBody | IAB Tech Lab ⓘ |
| industry |
online advertising
ⓘ
streaming media ⓘ |
| interoperabilityWith | VAST-compliant ad servers ⓘ |
| publisher | Interactive Advertising Bureau ⓘ |
| purpose |
to communicate ad scheduling information between ad servers and video players
ⓘ
to define how and when video ads are inserted into video content ⓘ to describe ad breaks in video content ⓘ |
| relatedStandard |
Video Ad Serving Template
ⓘ
surface form:
Digital Video Ad Serving Template
VAST ⓘ |
| relationshipToVAST | wraps or references VAST ad responses for each ad break ⓘ |
| scope | describes ad breaks for a single piece of video content ⓘ |
| standardType |
ad playlist specification
ⓘ
video ad scheduling specification ⓘ |
| status | widely adopted in the digital video advertising industry ⓘ |
| supports |
mid-roll ad breaks
ⓘ
multiple ad breaks in a single video asset ⓘ position-based ad breaks ⓘ post-roll ad breaks ⓘ pre-roll ad breaks ⓘ time-offset based ad breaks ⓘ |
| usedBy |
OTT platforms
ⓘ
ad servers ⓘ connected TV applications ⓘ publishers of long-form video content ⓘ video players ⓘ |
| usedFor |
client-side ad insertion
ⓘ
defining ad breaks in long-form video ⓘ server-side ad insertion ⓘ video ad insertion ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.