ad-serving technology
C4105
concept
Ad-serving technology is a system that automatically selects, delivers, and tracks digital advertisements to users across devices and channels based on targeting rules, user data, and campaign objectives.
All labels observed (18)
| Label | Occurrences |
|---|---|
| mobile advertising platform | 3 |
| advertising protocol | 2 |
| advertising technology standard | 2 |
| header bidding solution | 2 |
| Demand-side platform | 1 |
| ad server | 1 |
| ad serving platform | 1 |
| ad-serving technology canonical | 1 |
| contextual advertising service | 1 |
| digital advertising technology | 1 |
| interstitial ad | 1 |
| mobile advertising SDK components | 1 |
| online advertising program | 1 |
| online advertising technology company | 1 |
| online_advertising_company | 1 |
| programmatic advertising product | 1 |
| sell-side advertising platform | 1 |
| video advertising management platform | 1 |
Instances (20)
| Instance | Via concept surface |
|---|---|
| Flurry | mobile advertising platform |
| BrightRoll | online_advertising_company |
| DART for Advertisers | — |
| Google Ad Manager | ad server |
|
Lars Jensen
surface form:
DoubleClick
|
online advertising technology company |
| DoubleClick Campaign Manager | ad serving platform |
| Google Mobile Ads SDK components | mobile advertising SDK components |
| vignette ads | interstitial ad |
| AdMob | mobile advertising platform |
| VPAID | advertising technology standard |
| OpenDirect | advertising protocol |
| Transparent Ad Marketplace | header bidding solution |
| Unified Ad Marketplace | header bidding solution |
| Unity Ads | mobile advertising platform |
| Google AdSense | online advertising program |
| OpenRTB | advertising protocol |
| VMAP | advertising technology standard |
| Xandr | Demand-side platform |
| FreeWheel | video advertising management platform |
| Magnite | sell-side advertising platform |