ad-serving technology

C4105 concept

Ad-serving technology is a system that automatically selects, delivers, and tracks digital advertisements to users across devices and channels based on targeting rules, user data, and campaign objectives.

Observed surface forms (9)

  • Demand-side platform ×1
  • ad server ×1
  • advertising protocol ×1
  • advertising technology standard ×1
  • contextual advertising service ×1
  • online advertising program ×1
  • online advertising technology company ×1
  • sell-side advertising platform ×1
  • video advertising management platform ×1

Instances (9)

  • DART for Advertisers
  • Google Ad Manager via concept surface "ad server"
  • Lars Jensen via concept surface "online advertising technology company"
    surface form: DoubleClick
  • Google AdSense via concept surface "online advertising program"
  • OpenRTB via concept surface "advertising protocol"
  • VMAP via concept surface "advertising technology standard"
  • Xandr via concept surface "Demand-side platform"
  • FreeWheel via concept surface "video advertising management platform"
  • Magnite via concept surface "sell-side advertising platform"