OpenRTB
E84599
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising protocol
ⓘ
open standard ⓘ real-time bidding specification ⓘ |
| associatedWith | IAB Tech Lab ⓘ |
| communicationPattern | HTTP-based API ⓘ |
| defines |
standard bid request format
ⓘ
standard bid response format ⓘ standard error codes ⓘ standard object model for ad transactions ⓘ |
| domain | programmatic advertising ⓘ |
| enables |
interoperability between ad exchanges and demand-side platforms
ⓘ
interoperability between supply-side platforms and demand-side platforms ⓘ server-to-server ad transactions ⓘ |
| governedBy | IAB Tech Lab ⓘ |
| includes | extensions mechanism for custom fields ⓘ |
| purpose |
automate buying of digital ad inventory
ⓘ
automate selling of digital ad inventory ⓘ enable real-time bidding ⓘ |
| relatedStandard |
IAB Transparency and Consent Framework
ⓘ
OpenDirect ⓘ VAST ⓘ VPAID ⓘ |
| relatedTo |
header bidding integrations
ⓘ
real-time bidding ⓘ |
| standardizes |
fields for deal and auction parameters
ⓘ
fields for device data in ad requests ⓘ fields for impression and placement details ⓘ fields for site and app context ⓘ fields for user data in ad requests ⓘ |
| supports |
first-price auctions
ⓘ
private marketplace deals ⓘ programmatic guaranteed deals ⓘ real-time auctions for ad impressions ⓘ second-price auctions ⓘ |
| usedBy |
ad exchanges
ⓘ
ad networks ⓘ ad servers ⓘ demand-side platforms ⓘ supply-side platforms ⓘ |
| usedFor |
display advertising
ⓘ
mobile in-app advertising ⓘ native advertising ⓘ video advertising ⓘ |
| usedIn |
CTV and OTT advertising ecosystems
ⓘ
mobile advertising ecosystems ⓘ web advertising ecosystems ⓘ |
| versioning | multiple published versions ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.