OpenRTB
E84599
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
All labels observed (2)
| Label | Occurrences |
|---|---|
| OpenRTB canonical | 5 |
| OpenRTB real-time bidding model | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T712883 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: OpenRTB Context triple: [Google Ad Manager, supportsProtocol, OpenRTB]
-
A.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
-
D.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
E.
Bomis
Bomis was an early web portal and search engine company co-founded by Jimmy Wales that later played a key role in funding and incubating Wikipedia.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: OpenRTB Target entity description: OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
-
A.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
-
D.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
E.
Bomis
Bomis was an early web portal and search engine company co-founded by Jimmy Wales that later played a key role in funding and incubating Wikipedia.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising protocol
ⓘ
open standard ⓘ real-time bidding specification ⓘ |
| associatedWith | IAB Tech Lab ⓘ |
| communicationPattern | HTTP-based API ⓘ |
| defines |
standard bid request format
ⓘ
standard bid response format ⓘ standard error codes ⓘ standard object model for ad transactions ⓘ |
| domain | programmatic advertising ⓘ |
| enables |
interoperability between ad exchanges and demand-side platforms
ⓘ
interoperability between supply-side platforms and demand-side platforms ⓘ server-to-server ad transactions ⓘ |
| governedBy | IAB Tech Lab ⓘ |
| includes | extensions mechanism for custom fields ⓘ |
| purpose |
automate buying of digital ad inventory
ⓘ
automate selling of digital ad inventory ⓘ enable real-time bidding ⓘ |
| relatedStandard |
IAB Transparency and Consent Framework
ⓘ
OpenDirect ⓘ VAST ⓘ VPAID ⓘ |
| relatedTo |
header bidding integrations
ⓘ
real-time bidding ⓘ |
| standardizes |
fields for deal and auction parameters
ⓘ
fields for device data in ad requests ⓘ fields for impression and placement details ⓘ fields for site and app context ⓘ fields for user data in ad requests ⓘ |
| supports |
first-price auctions
ⓘ
private marketplace deals ⓘ programmatic guaranteed deals ⓘ real-time auctions for ad impressions ⓘ second-price auctions ⓘ |
| usedBy |
ad exchanges
ⓘ
ad networks ⓘ ad servers ⓘ demand-side platforms ⓘ supply-side platforms ⓘ |
| usedFor |
display advertising
ⓘ
mobile in-app advertising ⓘ native advertising ⓘ video advertising ⓘ |
| usedIn |
CTV and OTT advertising ecosystems
ⓘ
mobile advertising ecosystems ⓘ web advertising ecosystems ⓘ |
| versioning | multiple published versions ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: OpenRTB Description of subject: OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
OpenRTB real-time bidding model