IAB Transparency and Consent Framework

E409742

The IAB Transparency and Consent Framework is an industry standard that enables publishers, advertisers, and ad tech vendors to collect, manage, and signal user consent and privacy preferences for digital advertising in compliance with regulations like the GDPR.

All labels observed (3)

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Statements (49)

Predicate Object
instanceOf digital advertising standard
industry standard
privacy and consent framework
appliesTo ad tech vendors
advertisers
digital advertising
online publishers
component Consent Management Platform
Global Vendor List
TC String
dataFormat TCF string
encoded consent string
defines legal bases for processing
standardized features for data processing
standardized purposes for data processing
developedBy IAB Europe
Interactive Advertising Bureau
enables measurement and analytics based on consent
personalized advertising based on consent
standardized signaling of consent to vendors
storage and access of information on a device based on consent
goal help publishers demonstrate legal basis for data processing
increase transparency in programmatic advertising
standardize consent signaling across the ad ecosystem
introduced 2018
purpose collect user consent
manage privacy preferences
manage user consent
signal user consent
support compliance with data protection law
region European Union
regulatoryContext GDPR
surface form: General Data Protection Regulation

ePrivacy Directive
shortName IAB Transparency and Consent Framework self-linksurface differs
surface form: IAB TCF
supports granular user choices
per-purpose consent
per-vendor consent
updated 2019
2020
2023
usedBy Consent Management Platforms
ad exchanges
data management platforms
demand-side platforms
supply-side platforms
version TCF v1.0
TCF v2.0
TCF v2.1
TCF v2.2

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Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

OpenRTB relatedStandard IAB Transparency and Consent Framework
IAB Tech Lab developsStandard IAB Transparency and Consent Framework
this entity surface form: Transparency and Consent Framework
IAB Transparency and Consent Framework shortName IAB Transparency and Consent Framework self-linksurface differs
this entity surface form: IAB TCF