IAB Tech Lab

E409739

IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.

All labels observed (4)

Label Occurrences
IAB Tech Lab canonical 5
IAB Digital Video Committee 1
IAB Technology Laboratory 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf industry association
nonprofit organization
standards organization
alsoKnownAs IAB Tech Lab
surface form: IAB Technology Laboratory
collaboratesWith ad tech companies
advertisers
agencies
measurement vendors
publishers
country United States of America
surface form: United States
developsStandard Library of Congress Demographic Group Terms
surface form: Audience Taxonomy

Content Taxonomy
IAB Tech Lab self-linksurface differs
surface form: Open Measurement SDK

OpenRTB
IAB Transparency and Consent Framework
surface form: Transparency and Consent Framework

VAST
VMAP
VPAID
ads.txt
app-ads.txt
sellers.json
field ad technology
digital media
programmatic advertising
focusArea brand safety
fraud detection
identity and addressability
measurement
privacy and data protection
supply chain transparency
viewability
foundedBy Interactive Advertising Bureau
fullName Interactive Advertising Bureau
surface form: Interactive Advertising Bureau Technology Laboratory
governance member-driven
headquartersLocation New York City
industry digital advertising
marketing technology
online advertising
nonProfitStatus nonprofit
parentOrganization Interactive Advertising Bureau
purpose combat ad fraud
develop technical standards for digital advertising
enable privacy-compliant advertising
improve advertising transparency
improve efficiency of digital advertising
support growth of digital advertising ecosystem
regionServed worldwide
scope global
website https://iabtechlab.com

How these facts were elicited

Referenced by (8)

Full triples — surface form annotated when it differs from this entity's canonical label.

OpenRTB associatedWith IAB Tech Lab
OpenRTB governedBy IAB Tech Lab
VAST maintainedBy IAB Tech Lab
VMAP governingBody IAB Tech Lab
IAB Tech Lab alsoKnownAs IAB Tech Lab
this entity surface form: IAB Technology Laboratory
IAB Tech Lab developsStandard IAB Tech Lab self-linksurface differs
this entity surface form: Open Measurement SDK
VPAID standardizedBy IAB Tech Lab
this entity surface form: IAB Digital Video Committee