Triple
T16853942
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | IAB Tech Lab |
E409739
|
entity |
| Predicate | developsStandard |
P73
|
FINISHED |
| Object | OpenRTB |
E84599
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: OpenRTB | Statement: [IAB Tech Lab, developsStandard, OpenRTB]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: OpenRTB Context triple: [IAB Tech Lab, developsStandard, OpenRTB]
-
A.
OpenRTB
chosen
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
-
B.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
C.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
-
D.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
E.
VPAID
VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37bbb80819086d844a313625cad |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
Created at: April 10, 2026, 5:24 a.m.