VAST
E84600
VAST (Video Ad Serving Template) is an industry-standard XML-based specification that defines how video ads are served and tracked across different video players and ad servers.
Observed surface forms (9)
| Surface form | Occurrences |
|---|---|
| VAST 1.0 | 1 |
| VAST 2.0 | 1 |
| VAST 2.0 added support for companion ads | 1 |
| VAST 3.0 | 1 |
| VAST 3.0 improved tracking and introduced ad pods | 1 |
| VAST 4.0 | 1 |
| VAST 4.1 | 1 |
| VAST 4.2 | 1 |
| VAST 4.3 | 1 |
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
IAB standard
ⓘ
digital advertising specification ⓘ |
| abbreviationFor | Video Ad Serving Template ⓘ |
| appliesTo |
OTT and CTV environments
ⓘ
ad servers ⓘ mobile video apps ⓘ video players ⓘ |
| defines |
XML schema for video ad responses
ⓘ
metadata for video ad creatives ⓘ standard tracking event URLs ⓘ |
| domain |
digital advertising
ⓘ
online video advertising ⓘ |
| formatType | XML-based specification ⓘ |
| fullName | Video Ad Serving Template ⓘ |
| goal |
ensure interoperability between different video players and ad servers
ⓘ
reduce custom integrations for video ad delivery ⓘ |
| introducedFeature |
VAST
self-linksurface differs
ⓘ
surface form:
VAST 2.0 added support for companion ads
VAST self-linksurface differs ⓘ
surface form:
VAST 3.0 improved tracking and introduced ad pods
VAST 4.0 enhanced support for server-side ad insertion ⓘ VAST 4.1 refined verification and viewability support ⓘ VAST 4.2 clarified mezzanine file handling ⓘ VAST 4.3 added minor clarifications and updates ⓘ |
| maintainedBy |
IAB Tech Lab
ⓘ
Interactive Advertising Bureau ⓘ |
| primaryPurpose |
define how video ads are served
ⓘ
define how video ads are tracked ⓘ |
| relatedStandard |
SIMID
ⓘ
VMAP ⓘ VPAID ⓘ |
| supports |
ad pods
ⓘ
click tracking ⓘ error tracking ⓘ impression tracking ⓘ mezzanine files for high-quality video ⓘ quartile tracking ⓘ server-side ad insertion workflows ⓘ skippable video ads ⓘ viewability measurement hooks ⓘ |
| usedFor |
communication between ad servers and video players
ⓘ
serving companion ads ⓘ serving linear video ads ⓘ serving non-linear video ads ⓘ standardizing video ad delivery ⓘ standardizing video ad tracking ⓘ |
| version |
VAST
self-linksurface differs
ⓘ
surface form:
VAST 1.0
VAST self-linksurface differs ⓘ
surface form:
VAST 2.0
VAST self-linksurface differs ⓘ
surface form:
VAST 3.0
VAST self-linksurface differs ⓘ
surface form:
VAST 4.0
VAST self-linksurface differs ⓘ
surface form:
VAST 4.1
VAST self-linksurface differs ⓘ
surface form:
VAST 4.2
VAST self-linksurface differs ⓘ
surface form:
VAST 4.3
|
Referenced by (13)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
VAST 2.0 added support for companion ads
this entity surface form:
VAST 3.0 improved tracking and introduced ad pods