FreeWheel
E84605
FreeWheel is a video advertising management and monetization platform widely used by broadcasters, pay-TV operators, and premium video publishers to manage and optimize their ad inventory across screens.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
ad tech company
ⓘ
video advertising management platform ⓘ |
| deploymentModel | cloud-based ⓘ |
| enables |
audience-based selling
ⓘ
cross-screen ad delivery ⓘ holistic yield management ⓘ unified reporting across platforms ⓘ |
| focusesOn |
ad monetization
ⓘ
premium video inventory ⓘ video ad management ⓘ |
| hasCustomerType |
DirecTV
ⓘ
surface form:
MVPDs
media companies ⓘ streaming platforms ⓘ |
| industry |
ad technology
ⓘ
digital advertising ⓘ video advertising ⓘ |
| offersProductType | SaaS platform ⓘ |
| providesCapability |
ad decisioning
ⓘ
ad pod management ⓘ ad serving ⓘ ad trafficking ⓘ campaign management ⓘ frequency capping ⓘ inventory management ⓘ reporting and analytics ⓘ targeting ⓘ yield optimization ⓘ |
| servesCustomerType |
broadcasters
ⓘ
pay-TV operators ⓘ premium video publishers ⓘ |
| supportsBusinessModel |
TV everywhere
ⓘ
ad-supported video on demand ⓘ addressable TV advertising ⓘ |
| supportsBuyingMethod |
direct-sold advertising
ⓘ
private marketplaces ⓘ programmatic advertising ⓘ programmatic guaranteed ⓘ |
| supportsChannel |
connected TV
ⓘ
digital video ⓘ linear TV ⓘ mobile video ⓘ over-the-top video ⓘ |
| supportsStandard |
VAST
ⓘ
VMAP ⓘ VPAID ⓘ |
| usedFor |
managing ad inventory across screens
ⓘ
optimizing video ad revenue ⓘ unifying TV and digital video ad sales ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.