VPAID

E409740

IAB standard advertising technology standard

VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.

Try in SPARQL Jump to: Surface forms Disambiguation Statements Elicitation Referenced by

All labels observed (3)

Label	Occurrences
VPAID canonical	6
Video Player-Ad Interface Definition	2
VPAID 1.0	1

How this entity was disambiguated

This entity first appeared as the object of triple T4051713 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: VPAID
Context triple: [OpenRTB, relatedStandard, VPAID]

A. MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
B. BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
C. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
D. DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
E. TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: VPAID
Target entity description: VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.

A. MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
B. BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
C. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
D. DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
E. TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
F. None of above. chosen

Statements (47)

Predicate	Object
instanceOf	IAB standard ⓘ advertising technology standard ⓘ
abbreviationFor	VPAID self-linksurface differs ⓘ surface form: Video Player-Ad Interface Definition
benefit	consistent measurement of user interactions ⓘ interoperability between different video players and ad units ⓘ support for complex interactive creatives ⓘ
category	ad serving specification ⓘ video advertising specification ⓘ
definedBy	Interactive Advertising Bureau ⓘ
defines	callbacks for ad interaction tracking ⓘ methods for communication between ad and player ⓘ standard events for video ad lifecycle ⓘ
domain	digital advertising ⓘ online video advertising ⓘ
enables	event tracking for video ads ⓘ interaction between video player and ad unit ⓘ measurement of ad interactions ⓘ rich media video ads ⓘ
fullName	VPAID self-linksurface differs ⓘ surface form: Video Player-Ad Interface Definition
hasVersion	VPAID self-linksurface differs ⓘ surface form: VPAID 1.0 VPAID 2.0 ⓘ
introduced	around 2009 ⓘ
limitation	limited support on some mobile environments ⓘ security and performance concerns with executable code in the player ⓘ
publisher	Interactive Advertising Bureau ⓘ
purpose	to define a common interface between video players and ad units ⓘ to enable interactive video advertising ⓘ to enable trackable video advertising ⓘ
relatedTo	VAST ⓘ
replacedBy	Omid ⓘ surface form: OMID SIMID ⓘ
standardizedBy	IAB Tech Lab ⓘ surface form: IAB Digital Video Committee
status	legacy standard in IAB video advertising specifications ⓘ
supports	ad completion events ⓘ ad start events ⓘ click-through tracking ⓘ interactive video ad experiences ⓘ pause and resume events ⓘ skippable ad behavior ⓘ viewability-related events ⓘ volume change events ⓘ
technologyStack	originally based on browser-executed code such as JavaScript or Flash ⓘ
usedIn	ad networks ⓘ ad servers ⓘ programmatic video advertising ⓘ web video players ⓘ
usedWith	VAST ⓘ

How these facts were elicited

Referenced by (9)

Full triples — surface form annotated when it differs from this entity's canonical label.

OpenRTB → relatedStandard → VPAID ⓘ

VAST → relatedStandard → VPAID ⓘ

FreeWheel → supportsStandard → VPAID ⓘ

IAB Tech Lab → developsStandard → VPAID ⓘ

VPAID → fullName → VPAID self-linksurface differs ⓘ

this entity surface form: Video Player-Ad Interface Definition

VPAID → abbreviationFor → VPAID self-linksurface differs ⓘ

this entity surface form: Video Player-Ad Interface Definition

VPAID → hasVersion → VPAID self-linksurface differs ⓘ

this entity surface form: VPAID 1.0

Video Ad Serving Template → relatedStandard → VPAID ⓘ

SIMID → relatedTo → VPAID ⓘ

All labels observed (3)

How this entity was disambiguated Show

Statements (47)

How these facts were elicited Show

Referenced by (9)

How this entity was disambiguated

How these facts were elicited