SIMID

E409745

SIMID (Secure Interactive Media Interface Definition) is a digital advertising standard that defines how interactive video ads communicate and operate within video players across platforms.

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Label Occurrences
SIMID canonical 1

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Statements (44)

Predicate Object
instanceOf digital advertising standard
interactive video advertising specification
abbreviation SIMID
appliesTo cross‑platform video environments
interactive video ads
video players
category online advertising standard
video ad interface specification
defines how interactive video ads communicate with video players
how interactive video ads operate within video players
designedFor HTML5 video environments
OTT and connected TV environments
web video players
domain digital advertising
online video advertising
enables consistent behavior of interactive ads across players
measurement and tracking of interactive ad events
standardized user interaction handling
focusesOn cross‑platform compatibility
security of interactive media interfaces
fullName Secure Interactive Media Interface Definition
goal to improve reliability of interactive video ads
to improve security compared to script‑based ad execution
to separate media rendering from interactive logic
hasFeature defined lifecycle events for ads
secure messaging channel between ad and player
support for error reporting
support for state synchronization between ad and player
support for user interaction events
purpose to enable secure interactive video ad experiences
to standardize communication between video ads and video players
to support interoperability across different video players
relatedTo VAST
VPAID
replaces VPAID for interactive video ad behavior in many use cases
specifies APIs for ad‑player interaction
events and callbacks for interactive ads
message formats for ad‑player communication
supports interactive ad experiences
two‑way communication between ad and player
typeOfCommunication player‑ad messaging protocol
usedIn ad technology platforms
programmatic video advertising
publisher video players

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Full triples — surface form annotated when it differs from this entity's canonical label.

VAST relatedStandard SIMID