Video Ad Serving Template
E409743
Video Ad Serving Template is an industry-standard XML-based specification developed by the IAB for delivering and tracking video advertisements across different video players and platforms.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Video Ad Serving Template canonical | 2 |
| Digital Video Ad Serving Template | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T4051723 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Video Ad Serving Template Context triple: [VAST, fullName, Video Ad Serving Template]
-
A.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
B.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
-
C.
TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
-
D.
Pop Up Video
Pop Up Video is a VH1 television series that presents music videos annotated with humorous on-screen "pop-up" facts and trivia about the artists, production, and cultural context.
-
E.
John Wells Video Studio
John Wells Video Studio is a state-of-the-art film and video production facility associated with Carnegie Mellon University's School of Drama, used for training students in screen-based storytelling and media production.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Video Ad Serving Template Target entity description: Video Ad Serving Template is an industry-standard XML-based specification developed by the IAB for delivering and tracking video advertisements across different video players and platforms.
-
A.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
B.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
-
C.
TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
-
D.
Pop Up Video
Pop Up Video is a VH1 television series that presents music videos annotated with humorous on-screen "pop-up" facts and trivia about the artists, production, and cultural context.
-
E.
John Wells Video Studio
John Wells Video Studio is a state-of-the-art film and video production facility associated with Carnegie Mellon University's School of Drama, used for training students in screen-based storytelling and media production.
- F. None of above. chosen
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
XML-based specification
ⓘ
digital advertising standard ⓘ video advertising specification ⓘ |
| abbreviation | VAST ⓘ |
| category | online advertising protocol ⓘ |
| defines |
click-through URLs
ⓘ
error reporting codes ⓘ media file metadata ⓘ standard ad response structure ⓘ tracking event URLs ⓘ viewability-related tracking events ⓘ |
| developedBy |
IAB Tech Lab
ⓘ
Interactive Advertising Bureau ⓘ |
| enables |
cross-platform video ad delivery
ⓘ
standardized measurement of video ad performance ⓘ |
| governs | communication between ad server and video player ⓘ |
| industry |
digital video advertising
ⓘ
online advertising ⓘ |
| primaryFormat | XML ⓘ |
| purpose |
deliver video ads
ⓘ
enable interoperability between ad servers and video players ⓘ track video ad impressions ⓘ track video ad interactions ⓘ |
| relatedStandard |
OpenRTB
ⓘ
VPAID ⓘ |
| scope |
connected TV environments
ⓘ
desktop video players ⓘ in-stream video advertising ⓘ mobile video players ⓘ |
| standardizedBy |
Interactive Advertising Bureau
ⓘ
surface form:
IAB
|
| supports |
VPAID creatives
ⓘ
ad pods ⓘ ad sequencing ⓘ companion ads ⓘ linear video ads ⓘ mezzanine files ⓘ non-linear video ads ⓘ server-side ad insertion workflows ⓘ skippable ads ⓘ |
| usedBy |
DSPs
ⓘ
SSAI platforms ⓘ ad servers ⓘ publishers ⓘ video players ⓘ |
| version |
VAST
ⓘ
surface form:
VAST 1.0
VAST ⓘ
surface form:
VAST 2.0
VAST ⓘ
surface form:
VAST 3.0
VAST ⓘ
surface form:
VAST 4.0
VAST ⓘ
surface form:
VAST 4.1
VAST ⓘ
surface form:
VAST 4.2
VAST ⓘ
surface form:
VAST 4.3
|
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Video Ad Serving Template Description of subject: Video Ad Serving Template is an industry-standard XML-based specification developed by the IAB for delivering and tracking video advertisements across different video players and platforms.
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Digital Video Ad Serving Template