online advertising platform
C4104
concept
An online advertising platform is a digital system that enables businesses to create, manage, target, and optimize ads across websites, apps, and other online channels to reach specific audiences and achieve marketing goals.
Observed surface forms (13)
- advertising technology platform ×2
- Advertising technology company ×1
- Programmatic advertising platform ×1
- ad exchange ×1
- ad management platform ×1
- ad tech company ×1
- ad-serving platform ×1
- advertising technology company ×1
- digital advertising company ×1
- programmatic advertising platform ×1
- publisher ad monetization service ×1
- real-time bidding marketplace ×1
- search advertising company ×1
Instances (12)
- DART for Publishers
- DART for Advertisers
- Google Ad Manager via concept surface "advertising technology platform"
- DFA
- Google Ads
- Google Ad Exchange via concept surface "ad exchange"
- Xandr via concept surface "Advertising technology company"
- FreeWheel via concept surface "ad tech company"
- Amazon Publisher Services via concept surface "advertising technology platform"
- Magnite via concept surface "advertising technology company"
- PubMatic via concept surface "digital advertising company"
- Overture Services via concept surface "search advertising company"