Google Ads

E73311
Google product online advertising platform

Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.

Jump to: Surface forms Statements Referenced by

Observed surface forms (5)

Surface form Occurrences
Google AdWords 3
Google Display Network 2
Google Ads API 1

Statements (88)

Predicate Object
instanceOf Google product ⓘ
online advertising platform ⓘ
developer Google ⓘ
formerName Google Ads self-linksurface differs ⓘ
surface form: Google AdWords
hasAPI Google Ads self-linksurface differs ⓘ
surface form: Google Ads API
hasFeature A/B ad testing ⓘ
API access ⓘ
ad extensions ⓘ
ad scheduling ⓘ
automated bidding ⓘ
call extensions ⓘ
conversion tracking ⓘ
keyword planner ⓘ
location extensions ⓘ
performance reports ⓘ
quality score ⓘ
sitelink extensions ⓘ
structured snippet extensions ⓘ
launchDate 2000-10-23 ⓘ
loginMethod Google Account ⓘ
operatedBy Google ⓘ
surface form: Google LLC
owner Google ⓘ
parentCompany Alphabet Inc. ⓘ
pricingModel cost-per-acquisition ⓘ
cost-per-click ⓘ
cost-per-thousand-impressions ⓘ
primaryBusinessModel online advertising ⓘ
rebrandDate 2018-07-24 ⓘ
rebrandedFrom Google Ads self-linksurface differs ⓘ
surface form: Google AdWords
replacedAPI AdWords API ⓘ
servesAdsOn Gmail ⓘ
Google Ads self-linksurface differs ⓘ
surface form: Google Display Network

Google Maps ⓘ
Google Search ⓘ
YouTube ⓘ
partner mobile apps ⓘ
partner websites ⓘ
supportsAccountStructureLevel account ⓘ
ad ⓘ
ad group ⓘ
campaign ⓘ
keyword ⓘ
supportsAdFormat app promotion ads ⓘ
call-only ads ⓘ
display ads ⓘ
performance max campaigns ⓘ
responsive display ads ⓘ
responsive search ads ⓘ
search ads ⓘ
shopping ads ⓘ
video ads ⓘ
supportsBiddingStrategy enhanced CPC ⓘ
manual CPC ⓘ
maximize clicks ⓘ
maximize conversion value ⓘ
maximize conversions ⓘ
target CPA ⓘ
target ROAS ⓘ
supportsBillingModel pay-per-click ⓘ
pay-per-conversion ⓘ
pay-per-impression ⓘ
supportsCampaignGoal app promotion ⓘ
brand awareness and reach ⓘ
leads ⓘ
product and brand consideration ⓘ
sales ⓘ
website traffic ⓘ
supportsCurrency multiple currencies ⓘ
supportsIntegration Firebase ⓘ
Google Analytics 4 ⓘ
surface form: Google Analytics

Google Merchant Center ⓘ
Google Tag Manager ⓘ
third-party tracking tools ⓘ
supportsLanguage multiple languages ⓘ
supportsRegion global ⓘ
supportsTargetingType audience targeting ⓘ
customer match ⓘ
demographic targeting ⓘ
device targeting ⓘ
keyword targeting ⓘ
location targeting ⓘ
remarketing ⓘ
usedFor app installs ⓘ
brand awareness ⓘ
e-commerce sales ⓘ
lead generation ⓘ
online marketing ⓘ
website https://ads.google.com ⓘ

Referenced by (18)

Full triples — surface form annotated when it differs from this entity's canonical label.

Google Ads → formerName → Google Ads self-linksurface differs ⓘ
this entity surface form: Google AdWords
Google Ads → hasAPI → Google Ads self-linksurface differs ⓘ
this entity surface form: Google Ads API
this entity surface form: Google Ads teams
Overture Services → influenced → Google Ads ⓘ
this entity surface form: Google AdWords
DoubleClick Inc. → integratedInto → Google Ads ⓘ
this entity surface form: Google Display Network
Overture Services → integratedInto → Google Ads ⓘ
this entity surface form: Yahoo! Search Marketing
Google Ad Manager → integratesWith → Google Ads ⓘ
Surveys 360 → integratesWith → Google Ads ⓘ
Google Account → providesAccessTo → Google Ads ⓘ
Google Ads → rebrandedFrom → Google Ads self-linksurface differs ⓘ
this entity surface form: Google AdWords
DCLK → relatedTo → Google Ads ⓘ
Google AdSense → relatedTo → Google Ads ⓘ
Google Ads → servesAdsOn → Google Ads self-linksurface differs ⓘ
this entity surface form: Google Display Network
Data Studio → supportsDataSource → Google Ads ⓘ
subject surface form: Google Data Studio