DoubleClick Campaign Manager

E356442
ad serving platform digital advertising technology web-based software

DoubleClick Campaign Manager is Google’s web-based ad management and ad-serving platform used by advertisers and agencies to plan, deliver, track, and optimize digital advertising campaigns across channels.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (2)

Label Occurrences
DoubleClick Campaign Manager canonical 6
DoubleClick DCM 1

Statements (47)

Predicate Object
instanceOf ad serving platform ⓘ
digital advertising technology ⓘ
web-based software ⓘ
accessMethod web browser ⓘ
accessModel software as a service ⓘ
developer Google ⓘ
feature ad rotation ⓘ
attribution reporting ⓘ
conversion tracking ⓘ
cross-device measurement ⓘ
dayparting ⓘ
floodlight tags ⓘ
frequency capping ⓘ
geo-targeting ⓘ
verification and viewability reporting ⓘ
formerlyKnownAs DoubleClick Campaign Manager self-linksurface differs ⓘ
surface form: DoubleClick DCM
integratesWith Google Marketing Platform ⓘ
surface form: Google Analytics 360

Google Marketing Platform ⓘ
surface form: Google Display & Video 360

Google Ads ⓘ
surface form: Google Search Ads 360

third-party ad servers ⓘ
origin DoubleClick technology stack ⓘ
ownedBy Google ⓘ
surface form: Google LLC
partOf Google Marketing Platform ⓘ
rebrandedAs Campaign Manager 360 ⓘ
supportsChannel display advertising ⓘ
mobile advertising ⓘ
rich media advertising ⓘ
video advertising ⓘ
supportsFormat rich media creatives ⓘ
standard banners ⓘ
video creatives ⓘ
supportsMeasurement clicks ⓘ
conversions ⓘ
impressions ⓘ
reach and frequency ⓘ
view-through conversions ⓘ
targetUser enterprise advertisers ⓘ
large media agencies ⓘ
usedBy advertisers ⓘ
media agencies ⓘ
trading desks ⓘ
usedFor ad delivery ⓘ
ad serving ⓘ
ad trafficking ⓘ
campaign management ⓘ
campaign optimization ⓘ
campaign tracking ⓘ

Referenced by (7)

Full triples — surface form annotated when it differs from this entity's canonical label.

DFA → predecessorOf → DoubleClick Campaign Manager ⓘ
DFA → successor → DoubleClick Campaign Manager ⓘ
DFA → rebrandedAs → DoubleClick Campaign Manager ⓘ
DoubleClick Inc. → product → DoubleClick Campaign Manager ⓘ
DoubleClick Campaign Manager → formerlyKnownAs → DoubleClick Campaign Manager self-linksurface differs ⓘ
this entity surface form: DoubleClick DCM
Campaign Manager 360 → previousName → DoubleClick Campaign Manager ⓘ
DoubleClick Bid Manager → integratesWith → DoubleClick Campaign Manager ⓘ