DFA

E72303
ad management platform ad-serving platform online advertising platform

DFA is an online advertising management and ad-serving platform originally developed by DoubleClick and later integrated into Google's marketing and ad technology stack.

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Statements (48)

Predicate Object
instanceOf ad management platform ⓘ
ad-serving platform ⓘ
online advertising platform ⓘ
abbreviationOf DART for Advertisers ⓘ
surface form: DoubleClick for Advertisers
acquiredThrough DoubleClick Inc. ⓘ
surface form: Google acquisition of DoubleClick
category ad server ⓘ
online advertising management software ⓘ
componentOf Google Marketing Platform ⓘ
Google Marketing Platform ⓘ
surface form: Google marketing and ad technology stack
developer DoubleClick ⓘ
Google ⓘ
fullName DoubleClick ⓘ
surface form: DoubleClick for Advertisers
function ad reporting ⓘ
ad serving ⓘ
ad trafficking ⓘ
campaign management ⓘ
industry digital marketing ⓘ
online advertising ⓘ
integratesWith DoubleClick Bid Manager ⓘ
DoubleClick Inc. ⓘ
surface form: DoubleClick for Publishers

Google Analytics 4 ⓘ
surface form: Google Analytics
laterOwner Google ⓘ
originalDeveloper DoubleClick ⓘ
ownedBy Google ⓘ
platformType software as a service ⓘ
web-based platform ⓘ
predecessorOf DoubleClick Campaign Manager ⓘ
rebrandedAs DoubleClick Campaign Manager ⓘ
status legacy product ⓘ
successor Campaign Manager 360 ⓘ
DoubleClick Campaign Manager ⓘ
supports audience targeting ⓘ
creative rotation ⓘ
cross-site tracking ⓘ
display advertising ⓘ
frequency capping ⓘ
mobile advertising ⓘ
rich media advertising ⓘ
third-party ad serving ⓘ
video advertising ⓘ
targetUser advertisers ⓘ
agencies ⓘ
media buyers ⓘ
usedFor conversion tracking ⓘ
generating ad performance reports ⓘ
serving ads to websites ⓘ
tracking ad clicks ⓘ
tracking ad impressions ⓘ

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.