Google Analytics 4
E72811
Google Analytics 4 is Google’s latest-generation web and app analytics platform that tracks user behavior across devices and channels to provide privacy-focused, event-based insights for marketers and businesses.
Aliases (2)
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
digital analytics platform
→
software as a service → web analytics service → |
| developer |
Google
→
|
| focusesOn |
event-based insights
→
first-party data → privacy → |
| hasFeature |
audience triggers
→
automatic event tracking → custom dimensions → custom metrics → data filters → data retention controls → data streams → debug view → enhanced ecommerce tracking → linking to Display & Video 360 → linking to Google Ad Manager → linking to Search Console → real-time reporting → user properties → user-ID tracking → |
| hasProperty |
event parameters
→
session-less measurement model → |
| partOf |
Google Marketing Platform
→
|
| predecessor |
Universal Analytics
→
|
| releaseType |
latest-generation Google Analytics property type
→
|
| replaces |
Universal Analytics
→
|
| supports |
BigQuery export
→
Firebase integration → Google Ads integration → Google Tag Manager integration → app measurement → audience building → consent mode → conversion tracking → cross-device tracking → cross-platform analytics → data-driven attribution → enhanced measurement → explorations → funnel analysis → predictive metrics → web measurement → |
| tracks |
mobile app usage
→
user behavior across channels → user behavior across devices → web traffic → |
| uses |
Google signals
→
machine learning → |
| usesDataModel |
event-based data model
→
|
Referenced by (9)
| Subject (surface form when different) | Predicate |
|---|---|
|
Blogger
("Google Analytics")
→
DFA ("Google Analytics") → Google My Business ("Google Analytics") → |
integratesWith |
|
Google Data Studio
("Google Analytics")
→
Google Data Studio → |
supportsDataSource |
|
Omniture
("Google Analytics")
→
|
competitor |
|
Google Marketing Platform
→
|
includesProduct |
|
Google Play Services
("Google Analytics for apps (legacy)")
→
|
provides |
|
Google Ads
("Google Analytics")
→
|
supportsIntegration |