Universal Analytics
E358409
Universal Analytics is the earlier generation of Google’s web analytics platform that tracked user interactions primarily via cookies and pageviews before being superseded by Google Analytics 4.
All labels observed (4)
| Label | Occurrences |
|---|---|
| Google Analytics | 2 |
| Universal Analytics canonical | 2 |
| Google Analytics 360 | 1 |
| Google Analytics Universal Analytics | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T3451922 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Universal Analytics Context triple: [Google Analytics 4, replaces, Universal Analytics]
-
A.
Google Analytics 4
Google Analytics 4 is Google’s latest-generation web and app analytics platform that tracks user behavior across devices and channels to provide privacy-focused, event-based insights for marketers and businesses.
-
B.
Coremetrics
Coremetrics is a web analytics and digital marketing optimization company known for providing businesses with detailed insights into online customer behavior and campaign performance.
-
C.
Webtrends
Webtrends is a digital analytics company known for providing web traffic measurement and marketing optimization solutions for websites and online campaigns.
-
D.
Data Studio
Data Studio is Google's free data visualization and business intelligence tool that lets users create interactive, shareable reports and dashboards from multiple data sources.
-
E.
Omniture
Omniture was a leading web analytics and online marketing optimization company best known for its SiteCatalyst platform before being acquired by Adobe.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Universal Analytics Target entity description: Universal Analytics is the earlier generation of Google’s web analytics platform that tracked user interactions primarily via cookies and pageviews before being superseded by Google Analytics 4.
-
A.
Google Analytics 4
Google Analytics 4 is Google’s latest-generation web and app analytics platform that tracks user behavior across devices and channels to provide privacy-focused, event-based insights for marketers and businesses.
-
B.
Coremetrics
Coremetrics is a web analytics and digital marketing optimization company known for providing businesses with detailed insights into online customer behavior and campaign performance.
-
C.
Webtrends
Webtrends is a digital analytics company known for providing web traffic measurement and marketing optimization solutions for websites and online campaigns.
-
D.
Data Studio
Data Studio is Google's free data visualization and business intelligence tool that lets users create interactive, shareable reports and dashboards from multiple data sources.
-
E.
Omniture
Omniture was a leading web analytics and online marketing optimization company best known for its SiteCatalyst platform before being acquired by Adobe.
- F. None of above. chosen
Statements (55)
| Predicate | Object |
|---|---|
| instanceOf |
Google product
ⓘ
web analytics platform ⓘ |
| 360PropertiesStoppedProcessingDate | 2024-07-01 ⓘ |
| accessMethod |
APIs
ⓘ
web interface ⓘ |
| alsoKnownAs |
Universal Analytics
ⓘ
surface form:
Google Analytics Universal Analytics
UA ⓘ |
| announcedBy | Google Analytics team ⓘ |
| contrastsWith | event-based data model of Google Analytics 4 ⓘ |
| dataModel |
hit-based
ⓘ
session-based ⓘ |
| dataRetentionModel | property-level settings ⓘ |
| developer | Google ⓘ |
| launchDate | 2012 ⓘ |
| partOf | Google Analytics ⓘ |
| platformType | cloud-based service ⓘ |
| predecessorOf | Google Analytics 4 ⓘ |
| primaryTrackingMethod |
cookies
ⓘ
pageviews ⓘ |
| privacyBasis | cookie-based tracking ⓘ |
| propertyIDFormat | UA-XXXXXX-Y ⓘ |
| replaced | Classic Google Analytics ⓘ |
| standardPropertiesStoppedProcessingDate | 2023-07-01 ⓘ |
| successor | Google Analytics 4 ⓘ |
| sunsetAnnounced | 2022 ⓘ |
| supersededBy | Google Analytics 4 ⓘ |
| supports |
Data Studio integration
ⓘ
Google Ads integration ⓘ Measurement Protocol ⓘ Search Console integration ⓘ attribution modeling ⓘ content grouping ⓘ cross-domain tracking ⓘ custom dimensions ⓘ custom metrics ⓘ ecommerce hits ⓘ enhanced ecommerce ⓘ event hits ⓘ filters ⓘ goals ⓘ multi-channel funnels ⓘ pageview hits ⓘ remarketing audiences ⓘ segments ⓘ session-based tracking ⓘ social interaction hits ⓘ user ID feature ⓘ user explorer reports ⓘ views ⓘ |
| trackingCodeFormat |
analytics.js
ⓘ
gtag.js ⓘ |
| usedFor |
conversion tracking
ⓘ
marketing performance measurement ⓘ user behavior analysis ⓘ website traffic analysis ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Universal Analytics Description of subject: Universal Analytics is the earlier generation of Google’s web analytics platform that tracked user interactions primarily via cookies and pageviews before being superseded by Google Analytics 4.
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Google Analytics 360
this entity surface form:
Google Analytics
this entity surface form:
Google Analytics Universal Analytics