Universal Analytics

E358409 UNEXPLORED

Universal Analytics is the earlier generation of Google’s web analytics platform that tracked user interactions primarily via cookies and pageviews before being superseded by Google Analytics 4.

Aliases (1)

Google Analytics 360 ×1

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Surveys 360 → integratesWith → Universal Analytics →

this entity surface form: "Google Analytics 360"

Google Analytics 4 → predecessor → Universal Analytics →

Google Analytics 4 → replaces → Universal Analytics →