Omniture

E29776
online marketing optimization company software company web analytics company

Omniture was a leading web analytics and online marketing optimization company best known for its SiteCatalyst platform before being acquired by Adobe.

Jump to: Surface forms Statements Referenced by

Observed surface forms (1)

Surface form Occurrences
SiteCatalyst 3

Statements (46)

Predicate Object
instanceOf online marketing optimization company ⓘ
software company ⓘ
web analytics company ⓘ
acquiredBy Adobe Inc. ⓘ
surface form: Adobe

Adobe Inc. ⓘ
surface form: Adobe Systems
acquisitionAnnounced 2009-09-15 ⓘ
acquisitionDate 2009-10-23 ⓘ
acquisitionPrice 1800000000 USD ⓘ
brandRetired true ⓘ
competitor Coremetrics ⓘ
Google Analytics 4 ⓘ
surface form: Google Analytics

Webtrends ⓘ
coreBusiness conversion rate analysis ⓘ
online campaign measurement ⓘ
online marketing optimization ⓘ
web traffic measurement ⓘ
countryOfOrigin United States of America ⓘ
surface form: United States
dataTypeProcessed marketing campaign data ⓘ
online behavioral data ⓘ
web traffic data ⓘ
foundedBy John Pestana ⓘ
Josh James ⓘ
hasSuccessor Adobe Marketing Cloud ⓘ
surface form: Adobe Analytics
headquartersLocation Orem ⓘ
surface form: Orem, Utah, United States
industry online marketing ⓘ
web analytics ⓘ
integratedInto Adobe Marketing Cloud ⓘ
notablePlatform Omniture self-linksurface differs ⓘ
surface form: SiteCatalyst
notableProduct Omniture self-linksurface differs ⓘ
surface form: SiteCatalyst
offeredFeature A/B testing integration ⓘ
campaign attribution reporting ⓘ
conversion funnel analysis ⓘ
dashboarding and visualization ⓘ
real-time reporting ⓘ
segmentation ⓘ
parentCompanyAfterAcquisition Adobe Inc. ⓘ
surface form: Adobe Systems
product Omniture self-linksurface differs ⓘ
surface form: SiteCatalyst
serviceModel subscription-based ⓘ
serviceType software as a service ⓘ
stockExchangeListing NASDAQ ⓘ
targetCustomer e-commerce companies ⓘ
enterprise businesses ⓘ
online marketers ⓘ
technologyDomain digital analytics ⓘ
web analytics platform ⓘ
tickerSymbol OMTR ⓘ

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Adobe Inc. → notableAcquisition → Omniture ⓘ
Omniture → notablePlatform → Omniture self-linksurface differs ⓘ
this entity surface form: SiteCatalyst
Omniture → notableProduct → Omniture self-linksurface differs ⓘ
this entity surface form: SiteCatalyst
Omniture → product → Omniture self-linksurface differs ⓘ
this entity surface form: SiteCatalyst