Omniture

E29776

online marketing optimization company software company web analytics company

Omniture was a leading web analytics and online marketing optimization company best known for its SiteCatalyst platform before being acquired by Adobe.

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All labels observed (4)

Label	Occurrences
Omniture canonical	6
SiteCatalyst	3
Adobe Analytics	2
IBM Digital Analytics	1

How this entity was disambiguated

This entity first appeared as the object of triple T232465 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: Omniture
Context triple: [Adobe Inc., notableAcquisition, Omniture]

A. PeopleSoft
PeopleSoft is an enterprise software company best known for its human resources and financial management applications, later integrated into Oracle’s product portfolio.
B. Siebel Systems
Siebel Systems was a leading enterprise software company best known for pioneering customer relationship management (CRM) solutions for large organizations.
C. BEA Systems
BEA Systems was a software company best known for its enterprise middleware and application server products that played a major role in early Java-based web and enterprise computing.
D. Tableau
Tableau is a widely used data visualization and business intelligence software platform that enables users to analyze, explore, and present data through interactive dashboards and reports.
E. Salesforce
Salesforce is a leading cloud-based customer relationship management (CRM) company known for its suite of enterprise applications for sales, service, marketing, and analytics.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: Omniture
Target entity description: Omniture was a leading web analytics and online marketing optimization company best known for its SiteCatalyst platform before being acquired by Adobe.

A. PeopleSoft
PeopleSoft is an enterprise software company best known for its human resources and financial management applications, later integrated into Oracle’s product portfolio.
B. Siebel Systems
Siebel Systems was a leading enterprise software company best known for pioneering customer relationship management (CRM) solutions for large organizations.
C. BEA Systems
BEA Systems was a software company best known for its enterprise middleware and application server products that played a major role in early Java-based web and enterprise computing.
D. Tableau
Tableau is a widely used data visualization and business intelligence software platform that enables users to analyze, explore, and present data through interactive dashboards and reports.
E. Salesforce
Salesforce is a leading cloud-based customer relationship management (CRM) company known for its suite of enterprise applications for sales, service, marketing, and analytics.
F. None of above. chosen

Statements (46)

Predicate	Object
instanceOf	online marketing optimization company ⓘ software company ⓘ web analytics company ⓘ
acquiredBy	Adobe Inc. ⓘ surface form: Adobe Adobe Inc. ⓘ surface form: Adobe Systems
acquisitionAnnounced	2009-09-15 ⓘ
acquisitionDate	2009-10-23 ⓘ
acquisitionPrice	1800000000 USD ⓘ
brandRetired	true ⓘ
competitor	Coremetrics ⓘ Google Analytics 4 ⓘ surface form: Google Analytics Webtrends ⓘ
coreBusiness	conversion rate analysis ⓘ online campaign measurement ⓘ online marketing optimization ⓘ web traffic measurement ⓘ
countryOfOrigin	United States of America ⓘ surface form: United States
dataTypeProcessed	marketing campaign data ⓘ online behavioral data ⓘ web traffic data ⓘ
foundedBy	John Pestana ⓘ Josh James ⓘ
hasSuccessor	Adobe Marketing Cloud ⓘ surface form: Adobe Analytics
headquartersLocation	Orem ⓘ surface form: Orem, Utah, United States
industry	online marketing ⓘ web analytics ⓘ
integratedInto	Adobe Marketing Cloud ⓘ
notablePlatform	Omniture self-linksurface differs ⓘ surface form: SiteCatalyst
notableProduct	Omniture self-linksurface differs ⓘ surface form: SiteCatalyst
offeredFeature	A/B testing integration ⓘ campaign attribution reporting ⓘ conversion funnel analysis ⓘ dashboarding and visualization ⓘ real-time reporting ⓘ segmentation ⓘ
parentCompanyAfterAcquisition	Adobe Inc. ⓘ surface form: Adobe Systems
product	Omniture self-linksurface differs ⓘ surface form: SiteCatalyst
serviceModel	subscription-based ⓘ
serviceType	software as a service ⓘ
stockExchangeListing	NASDAQ ⓘ
targetCustomer	e-commerce companies ⓘ enterprise businesses ⓘ online marketers ⓘ
technologyDomain	digital analytics ⓘ web analytics platform ⓘ
tickerSymbol	OMTR ⓘ

How these facts were elicited

Referenced by (12)

Full triples — surface form annotated when it differs from this entity's canonical label.

Adobe Inc. → notableAcquisition → Omniture ⓘ

Omniture → notableProduct → Omniture self-linksurface differs ⓘ

this entity surface form: SiteCatalyst

Omniture → product → Omniture self-linksurface differs ⓘ

this entity surface form: SiteCatalyst

Omniture → notablePlatform → Omniture self-linksurface differs ⓘ

this entity surface form: SiteCatalyst

OMTR → tickerFor → Omniture ⓘ

OMTR → acquired → Omniture ⓘ

subject surface form: Adobe Systems Incorporated

Adobe Marketing Cloud → hasComponent → Omniture ⓘ

this entity surface form: Adobe Analytics

Webtrends → competitor → Omniture ⓘ

this entity surface form: Adobe Analytics

Webtrends → competitor → Omniture ⓘ

this entity surface form: IBM Digital Analytics

Josh James → coFounded → Omniture ⓘ

John Pestana → coFounded → Omniture ⓘ

John Pestana → notableWork → Omniture ⓘ

All labels observed (4)

How this entity was disambiguated Show

Statements (46)

How these facts were elicited Show

Referenced by (12)

How this entity was disambiguated

How these facts were elicited