Triple
T1500156
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Omniture |
E29776
|
entity |
| Predicate | integratedInto |
P77
|
FINISHED |
| Object |
Adobe Marketing Cloud
Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
|
E170445
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Adobe Marketing Cloud | Statement: [Omniture, integratedInto, Adobe Marketing Cloud]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Adobe Marketing Cloud Context triple: [Omniture, integratedInto, Adobe Marketing Cloud]
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
E.
Salesforce
Salesforce is a leading cloud-based customer relationship management (CRM) company known for its suite of enterprise applications for sales, service, marketing, and analytics.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Adobe Marketing Cloud Triple: [Omniture, integratedInto, Adobe Marketing Cloud]
Generated description
Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Adobe Marketing Cloud Target entity description: Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
E.
Salesforce
Salesforce is a leading cloud-based customer relationship management (CRM) company known for its suite of enterprise applications for sales, service, marketing, and analytics.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69a498dba1d8819093b46a3a8d2485f1 |
completed | March 1, 2026, 7:51 p.m. |
| NER | Named-entity recognition | batch_69a4c6f2d7f881909188a3e5614335cd |
completed | March 1, 2026, 11:08 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69ad1cb19b708190a28b1a0037860202 |
completed | March 8, 2026, 6:52 a.m. |
| NEDg | Description generation | batch_69ad1db1c6008190bbe61bad1a2a7e72 |
completed | March 8, 2026, 6:56 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69ad1e1e9fa081909201036f686fa110 |
completed | March 8, 2026, 6:58 a.m. |
Created at: March 1, 2026, 8:12 p.m.