marketing technology platform
C4106
concept
A marketing technology platform is an integrated software system that centralizes, automates, and optimizes marketing activities across channels to improve targeting, execution, measurement, and ROI.
Observed surface forms (3)
- customer experience management platform ×1
- marketing automation platform ×1
- online marketing optimization company ×1
Instances (4)
- Google Marketing Platform
- Omniture via concept surface "online marketing optimization company"
- Marketo via concept surface "marketing automation platform"
- Sprinklr via concept surface "customer experience management platform"