Adobe Target
E660822
Adobe Target is Adobe’s personalization and A/B testing solution that enables marketers to optimize and tailor digital experiences across web and mobile channels.
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
A/B testing platform
ⓘ
digital marketing tool ⓘ personalization platform ⓘ software product ⓘ |
| deploymentModel | cloud-based ⓘ |
| developer | Adobe Inc. NERFINISHED ⓘ |
| enables |
audience-based targeting
ⓘ
content experimentation ⓘ conversion rate optimization ⓘ experience personalization ⓘ omnichannel personalization ⓘ |
| hasComponent |
A/B testing
ⓘ
automated personalization ⓘ experience targeting ⓘ multivariate testing ⓘ recommendations ⓘ |
| integratesWith |
Adobe Analytics
NERFINISHED
ⓘ
Adobe Audience Manager NERFINISHED ⓘ Adobe Campaign NERFINISHED ⓘ Adobe Experience Manager NERFINISHED ⓘ Adobe Experience Platform NERFINISHED ⓘ |
| offersInterface | web-based UI ⓘ |
| partOf | Adobe Experience Cloud NERFINISHED ⓘ |
| primaryUseCase |
deliver personalized offers
ⓘ
optimize digital experiences ⓘ test variations of content and layout ⓘ |
| supportsCapability |
A/B testing
ⓘ
AI-driven targeting ⓘ behavioral targeting ⓘ experience optimization ⓘ multivariate testing ⓘ personalization ⓘ recommendation algorithms ⓘ rules-based targeting ⓘ segmentation ⓘ |
| supportsChannel |
mobile apps
ⓘ
mobile web ⓘ server-side experiences ⓘ single-page applications ⓘ web ⓘ |
| supportsIntegrationMethod |
client-side JavaScript
ⓘ
mobile SDKs ⓘ server-side APIs ⓘ tag management via Adobe Experience Platform Tags ⓘ |
| targetUser |
data analysts
ⓘ
digital marketers ⓘ optimization specialists ⓘ product managers ⓘ |
| usesTechnology |
Adobe Sensei
NERFINISHED
ⓘ
machine learning ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.