IBM Enterprise Marketing Management
E671324
IBM Enterprise Marketing Management is a suite of integrated software solutions designed to help enterprises plan, execute, and analyze multichannel marketing campaigns and customer interactions.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
customer relationship management software
ⓘ
enterprise software ⓘ marketing software suite ⓘ |
| brand | IBM NERFINISHED ⓘ |
| component |
IBM Campaign
NERFINISHED
ⓘ
IBM Contact Optimization NERFINISHED ⓘ IBM Digital Analytics NERFINISHED ⓘ IBM Interact NERFINISHED ⓘ IBM Marketing Operations NERFINISHED ⓘ IBM Marketing Platform NERFINISHED ⓘ IBM Tealeaf CX NERFINISHED ⓘ |
| deploymentModel |
hosted deployment
ⓘ
on-premises software ⓘ |
| developer | IBM ⓘ |
| feature |
budget management
ⓘ
campaign workflow management ⓘ customer segmentation ⓘ marketing performance measurement ⓘ marketing resource management ⓘ offer optimization ⓘ real-time interaction management ⓘ reporting and analytics ⓘ |
| focusesOn |
customer lifecycle management
ⓘ
return on marketing investment optimization ⓘ |
| hasAlternativeName |
IBM EMM
NERFINISHED
ⓘ
IBM Enterprise Marketing Management Suite NERFINISHED ⓘ |
| industry |
customer relationship management
ⓘ
marketing technology ⓘ |
| integratesWith |
IBM DB2
NERFINISHED
ⓘ
IBM WebSphere NERFINISHED ⓘ third-party data sources ⓘ |
| ownedBy | IBM NERFINISHED ⓘ |
| purpose |
campaign analysis
ⓘ
campaign execution ⓘ campaign planning ⓘ cross-channel marketing ⓘ customer analytics ⓘ digital marketing optimization ⓘ marketing automation ⓘ multichannel campaign management ⓘ |
| supportsChannel |
direct mail marketing
ⓘ
email marketing ⓘ mobile marketing ⓘ social media marketing ⓘ web marketing ⓘ |
| targetUser |
customer analytics teams
ⓘ
large enterprises ⓘ marketing departments ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.