Google Marketing Platform
E13789
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
Aliases (12)
- Display & Video 360 ×4
- Google Analytics ×2
- Google Analytics 360 Suite ×2
- Adobe Experience Cloud ×1
- Campaign Manager 360 ×1
- DoubleClick Bid Manager ×1
- DoubleClick Campaign Manager ×1
- Google Ads ecosystem ×1
- Google Analytics 360 ×1
- Google marketing and ad technology stack ×1
- Search Ads 360 ×1
- Tag Manager 360 ×1
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
advertising technology suite
→
analytics platform → marketing technology platform → |
| accessModel |
web‑based interface
→
|
| announced |
June 2018
→
|
| developer |
Google
→
|
| includesProduct |
Campaign Manager 360
→
Data Studio → Display & Video 360 → Google Analytics 360 → Google Analytics 4 → Looker Studio → Optimize 360 → Search Ads 360 → Surveys 360 → Tag Manager 360 → |
| integratesWith |
BigQuery
→
Google Ads → Google Cloud Platform → YouTube → |
| launchedAs |
consolidation of DoubleClick and Google Analytics 360 Suite
→
|
| launchYear |
2018
→
|
| marketingModel |
software as a service
→
|
| offersEdition |
enterprise edition
→
free edition (for some products) → |
| ownedBy |
Google LLC
→
|
| parentCompany |
Alphabet Inc.
→
|
| primaryUse |
cross‑channel campaign measurement
→
digital advertising campaign management → marketing analytics → media planning and buying → |
| replaced |
DoubleClick Digital Marketing
→
Google Analytics 360 Suite → |
| supportsCapability |
A/B testing
→
attribution modeling → audience management → conversion tracking → data visualization → tag management → |
| supportsChannel |
display advertising
→
mobile advertising → search advertising → social advertising → video advertising → |
| supportsMeasurement |
cross‑channel measurement
→
cross‑device measurement → |
| targetUser |
advertisers
→
agencies → enterprise marketers → publishers → |