Google Marketing Platform

E13789
advertising technology suite analytics platform marketing technology platform

Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (16)

Label Occurrences
Google Marketing Platform canonical 14
Display & Video 360 6
Google Analytics 2

Statements (50)

Predicate Object
instanceOf advertising technology suite ⓘ
analytics platform ⓘ
marketing technology platform ⓘ
accessModel web‑based interface ⓘ
announced June 2018 ⓘ
developer Google ⓘ
includesProduct Google Marketing Platform self-linksurface differs ⓘ
surface form: Campaign Manager 360

Data Studio ⓘ
Google Marketing Platform self-linksurface differs ⓘ
surface form: Display & Video 360

Google Marketing Platform self-linksurface differs ⓘ
surface form: Google Analytics 360

Google Analytics 4 ⓘ
Data Studio ⓘ
surface form: Looker Studio

Optimize 360 ⓘ
Google Marketing Platform self-linksurface differs ⓘ
surface form: Search Ads 360

Surveys 360 ⓘ
Google Marketing Platform self-linksurface differs ⓘ
surface form: Tag Manager 360
integratesWith Google BigQuery ⓘ
surface form: BigQuery

Google Ads ⓘ
Google Cloud ⓘ
surface form: Google Cloud Platform

YouTube ⓘ
launchedAs consolidation of DoubleClick and Google Analytics 360 Suite ⓘ
launchYear 2018 ⓘ
marketingModel software as a service ⓘ
offersEdition enterprise edition ⓘ
free edition (for some products) ⓘ
ownedBy Google ⓘ
surface form: Google LLC
parentCompany Alphabet Inc. ⓘ
primaryUse cross‑channel campaign measurement ⓘ
digital advertising campaign management ⓘ
marketing analytics ⓘ
media planning and buying ⓘ
replaced DoubleClick ⓘ
surface form: DoubleClick Digital Marketing

Google Marketing Platform self-linksurface differs ⓘ
surface form: Google Analytics 360 Suite
supportsCapability A/B testing ⓘ
attribution modeling ⓘ
audience management ⓘ
conversion tracking ⓘ
data visualization ⓘ
tag management ⓘ
supportsChannel display advertising ⓘ
mobile advertising ⓘ
search advertising ⓘ
social advertising ⓘ
video advertising ⓘ
supportsMeasurement cross‑channel measurement ⓘ
cross‑device measurement ⓘ
targetUser advertisers ⓘ
agencies ⓘ
enterprise marketers ⓘ
publishers ⓘ

Referenced by (37)

Full triples — surface form annotated when it differs from this entity's canonical label.

DoubleClick → product → Google Marketing Platform ⓘ
this entity surface form: DoubleClick Bid Manager
DoubleClick → successor → Google Marketing Platform ⓘ
DoubleClick → successor → Google Marketing Platform ⓘ
this entity surface form: Display & Video 360
Adobe Inc. → primaryProduct → Google Marketing Platform ⓘ
this entity surface form: Adobe Experience Cloud
Google Workspace → integration → Google Marketing Platform ⓘ
this entity surface form: Google Analytics
Power BI → integratesWith → Google Marketing Platform ⓘ
this entity surface form: Google Analytics
DCLK → relatedTo → Google Marketing Platform ⓘ
DCLK → associatedCompanyKeyProduct → Google Marketing Platform ⓘ
this entity surface form: DoubleClick Campaign Manager
Google Marketing Platform → replaced → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Google Analytics 360 Suite
Google Marketing Platform → includesProduct → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Display & Video 360
Google Marketing Platform → includesProduct → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Search Ads 360
Google Marketing Platform → includesProduct → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Campaign Manager 360
Google Marketing Platform → includesProduct → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Google Analytics 360
Google Marketing Platform → includesProduct → Google Marketing Platform self-linksurface differs ⓘ
this entity surface form: Tag Manager 360
Google Ad Manager → integratesWith → Google Marketing Platform ⓘ
this entity surface form: Display & Video 360
DFA → componentOf → Google Marketing Platform ⓘ
this entity surface form: Google marketing and ad technology stack
DFA → componentOf → Google Marketing Platform ⓘ
Optimize 360 → partOf → Google Marketing Platform ⓘ
Surveys 360 → partOf → Google Marketing Platform ⓘ
Surveys 360 → partOf → Google Marketing Platform ⓘ
this entity surface form: Google Analytics 360 Suite
Data Studio → partOf → Google Marketing Platform ⓘ
subject surface form: Google Data Studio
Data Studio → supportsDataSource → Google Marketing Platform ⓘ
subject surface form: Google Data Studio
this entity surface form: Display & Video 360
Google Analytics 4 → partOf → Google Marketing Platform ⓘ
DoubleClick Inc. → successor → Google Marketing Platform ⓘ
Google Ad Exchange → partOf → Google Marketing Platform ⓘ
Google Ad Exchange → partOf → Google Marketing Platform ⓘ
this entity surface form: Google Ads ecosystem
Wildfire Interactive → integratedInto → Google Marketing Platform ⓘ
this entity surface form: Google marketing products
DoubleClick Campaign Manager → partOf → Google Marketing Platform ⓘ
DoubleClick Campaign Manager → integratesWith → Google Marketing Platform ⓘ
this entity surface form: Google Display & Video 360
DoubleClick Campaign Manager → integratesWith → Google Marketing Platform ⓘ
this entity surface form: Google Analytics 360
Campaign Manager 360 → partOf → Google Marketing Platform ⓘ
DoubleClick Bid Manager → partOf → Google Marketing Platform ⓘ
DoubleClick Bid Manager → rebrandedAs → Google Marketing Platform ⓘ
this entity surface form: Display & Video 360
DoubleClick Bid Manager → successor → Google Marketing Platform ⓘ
this entity surface form: Display & Video 360
Google services ecosystem → includesService → Google Marketing Platform ⓘ
YouTube BrandConnect (in some regions) → partOf → Google Marketing Platform ⓘ
subject surface form: YouTube BrandConnect
this entity surface form: Google advertising ecosystem
Google Tag Manager → partOf → Google Marketing Platform ⓘ