Optimize 360
E72318
Optimize 360 is Google’s enterprise-level website testing and personalization tool that enables businesses to run A/B and multivariate experiments to improve user experience and conversion rates.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
enterprise software product
→
personalization tool → website testing tool → |
| designedFor | enterprise businesses → |
| developer | Google → |
| hasFeature |
advanced targeting
→
audience segmentation → code editor → experiment reporting → experiment scheduling → integration with Firebase (for web/app experiments) → integration with Google Ads → integration with Google Analytics 360 → integration with Google BigQuery → integration with Google Tag Manager → server-side experiments → statistical significance calculations → visual editor → |
| hasProperty |
cloud-based service
→
paid subscription product → supports audience-based targeting from Analytics 360 → supports multiple domains → supports multiple environments → |
| offers |
enterprise support
→
higher experiment limits than free Google Optimize → service-level agreements → |
| ownedBy |
Google
→
surface form:
Google LLC
|
| partOf | Google Marketing Platform → |
| supports |
A/B testing
→
URL-based targeting → behavioral targeting → client-side experiments → geographic targeting → integration with audience lists from Google Analytics 360 → multivariate testing → redirect tests → server-side experiments via APIs → technology-based targeting (device, browser, OS) → website personalization → |
| targetUser |
UX teams
→
conversion rate optimization specialists → digital marketers → product managers → |
| usedFor |
content personalization
→
funnel optimization → improving conversion rates → improving user experience → landing page optimization → |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.