DoubleClick Inc.
E74594
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
Aliases (2)
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
online advertising company
→
subsidiary → technology company → |
| acquiredBy |
Google
→
Google →
surface form: "Google LLC"
|
| acquisitionAnnouncedOn | 2007-04-13 → |
| acquisitionCompletedOn | 2008-03-11 → |
| acquisitionPrice | 3100000000 USD → |
| businessModel |
ad-serving fees
→
software-as-a-service → |
| country |
United States of America
→
surface form: "United States"
|
| formerStockExchange | NASDAQ → |
| formerTickerSymbol | DCLK → |
| foundedIn | 1996 → |
| founder |
Dwight Merriman
→
Kevin O'Connor → |
| headquartersLocation |
New York
→
New York City → United States of America →
surface form: "United States"
|
| industry |
ad technology
→
digital marketing → online advertising → |
| integratedInto |
Google Ads ecosystem
→
Google Ads →
surface form: "Google Display Network"
|
| keyPerson | Kevin Ryan → |
| knownFor |
ad-serving technology
→
data-driven ad targeting → online display advertising infrastructure → |
| notableClientType |
ad agencies
→
advertisers → publishers → |
| parentCompany |
Alphabet Inc.
→
Google →
surface form: "Google LLC"
|
| product |
Google Ad Exchange
→
surface form: "DoubleClick Ad Exchange"
DoubleClick Bid Manager → DoubleClick Campaign Manager → DoubleClick Inc. →
surface form: "DoubleClick for Publishers"
|
| regulatoryEvent |
subject of antitrust review by U.S. Federal Trade Commission
→
subject of privacy concerns over online tracking → |
| serviceArea | worldwide → |
| status | defunct as independent company → |
| successor |
Google Ad Manager
→
Google Marketing Platform → |
| technologyDomain |
ad serving
→
cookie-based tracking → real-time ad delivery → |
| websiteType | ad management platform → |
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form: "Google acquisition of DoubleClick"
this entity surface form: "DoubleClick for Publishers"
this entity surface form: "DoubleClick for Publishers"
this entity surface form: "DoubleClick for Publishers"