DoubleClick Inc.
E74594
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
All labels observed (3)
| Label | Occurrences |
|---|---|
| DoubleClick for Publishers | 3 |
| DoubleClick Inc. canonical | 2 |
| Google acquisition of DoubleClick | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T577539 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DoubleClick Inc. Context triple: [DCLK, represents, DoubleClick Inc.]
-
A.
Alphabet Inc.
Alphabet Inc. is a multinational technology conglomerate that serves as the holding company for Google and various other businesses in areas such as artificial intelligence, life sciences, and autonomous vehicles.
-
B.
Alexa Internet
Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
-
C.
Yahoo Inc. (post-Verizon media reorganization)
Yahoo Inc. (post-Verizon media reorganization) is the digital media and online services company formed under Verizon’s ownership that consolidated the former Yahoo and AOL internet brands into a single corporate entity.
-
D.
Snap Inc.
Snap Inc. is an American technology and social media company best known for developing the multimedia messaging app Snapchat and related camera and augmented reality products.
-
E.
Time Warner
Time Warner was a major American media and entertainment conglomerate known for owning prominent film, television, and publishing assets such as Warner Bros., HBO, and CNN.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: DoubleClick Inc. Target entity description: DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
-
A.
Alphabet Inc.
Alphabet Inc. is a multinational technology conglomerate that serves as the holding company for Google and various other businesses in areas such as artificial intelligence, life sciences, and autonomous vehicles.
-
B.
Alexa Internet
Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
-
C.
Yahoo Inc. (post-Verizon media reorganization)
Yahoo Inc. (post-Verizon media reorganization) is the digital media and online services company formed under Verizon’s ownership that consolidated the former Yahoo and AOL internet brands into a single corporate entity.
-
D.
Snap Inc.
Snap Inc. is an American technology and social media company best known for developing the multimedia messaging app Snapchat and related camera and augmented reality products.
-
E.
Time Warner
Time Warner was a major American media and entertainment conglomerate known for owning prominent film, television, and publishing assets such as Warner Bros., HBO, and CNN.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
online advertising company
ⓘ
subsidiary ⓘ technology company ⓘ |
| acquiredBy |
Google
ⓘ
Google ⓘ
surface form:
Google LLC
|
| acquisitionAnnouncedOn | 2007-04-13 ⓘ |
| acquisitionCompletedOn | 2008-03-11 ⓘ |
| acquisitionPrice | 3100000000 USD ⓘ |
| businessModel |
ad-serving fees
ⓘ
software-as-a-service ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| formerStockExchange | NASDAQ ⓘ |
| formerTickerSymbol | DCLK ⓘ |
| foundedIn | 1996 ⓘ |
| founder |
Dwight Merriman
ⓘ
Kevin O'Connor ⓘ |
| headquartersLocation |
New York
ⓘ
New York City ⓘ United States of America ⓘ
surface form:
United States
|
| industry |
ad technology
ⓘ
digital marketing ⓘ online advertising ⓘ |
| integratedInto |
Google Ads ecosystem
ⓘ
Google Ads ⓘ
surface form:
Google Display Network
|
| keyPerson | Kevin Ryan ⓘ |
| knownFor |
ad-serving technology
ⓘ
data-driven ad targeting ⓘ online display advertising infrastructure ⓘ |
| notableClientType |
ad agencies
ⓘ
advertisers ⓘ publishers ⓘ |
| parentCompany |
Alphabet Inc.
ⓘ
Google ⓘ
surface form:
Google LLC
|
| product |
Google Ad Exchange
ⓘ
surface form:
DoubleClick Ad Exchange
DoubleClick Bid Manager ⓘ DoubleClick Campaign Manager ⓘ DoubleClick Inc. self-linksurface differs ⓘ
surface form:
DoubleClick for Publishers
|
| regulatoryEvent |
subject of antitrust review by U.S. Federal Trade Commission
ⓘ
subject of privacy concerns over online tracking ⓘ |
| serviceArea | worldwide ⓘ |
| status | defunct as independent company ⓘ |
| successor |
Google Ad Manager
ⓘ
Google Marketing Platform ⓘ |
| technologyDomain |
ad serving
ⓘ
cookie-based tracking ⓘ real-time ad delivery ⓘ |
| websiteType | ad management platform ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: DoubleClick Inc. Description of subject: DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Google acquisition of DoubleClick
this entity surface form:
DoubleClick for Publishers
this entity surface form:
DoubleClick for Publishers
this entity surface form:
DoubleClick for Publishers