Google Ad Exchange

E84598
ad exchange programmatic advertising platform real-time bidding marketplace

Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.

Jump to: Surface forms Statements Referenced by

Observed surface forms (3)

Surface form Occurrences
DoubleClick Ad Exchange 2
AdX 1
Google AdX 1

Statements (56)

Predicate Object
instanceOf ad exchange ⓘ
programmatic advertising platform ⓘ
real-time bidding marketplace ⓘ
alsoKnownAs Google Ad Exchange ⓘ
surface form: AdX

Google Ad Exchange ⓘ
surface form: Google AdX
feature floor price controls ⓘ
open auction ⓘ
preferred deals ⓘ
private auctions ⓘ
programmatic guaranteed deals ⓘ
formerName Google Ad Exchange self-linksurface differs ⓘ
surface form: DoubleClick Ad Exchange
geographicScope global ⓘ
industry digital marketing ⓘ
online advertising ⓘ
integratesWith Google Ad Manager ⓘ
Google Ads ⓘ
third-party demand-side platforms ⓘ
operator Google ⓘ
ownedBy Google ⓘ
surface form: Google LLC
parentOrganization Alphabet Inc. ⓘ
Google ⓘ
partOf Google Marketing Platform ⓘ
surface form: Google Ads ecosystem

Google Marketing Platform ⓘ
providesToAdvertiser audience targeting ⓘ
brand-safe inventory controls ⓘ
real-time inventory access ⓘ
providesToPublisher dynamic allocation of impressions ⓘ
inventory monetization ⓘ
yield optimization ⓘ
regulates ad quality standards ⓘ
brand safety policies ⓘ
malvertising protection ⓘ
relatedTo DoubleClick Inc. ⓘ
surface form: DoubleClick for Publishers

Google Ad Manager ⓘ
surface form: Google Ad Manager Ad Exchange component
supportsAdFormat display advertising ⓘ
in-app advertising ⓘ
mobile advertising ⓘ
native ads ⓘ
rich media ads ⓘ
video advertising ⓘ
supportsDeviceType desktop ⓘ
mobile app ⓘ
mobile web ⓘ
supportsTransactionType CPM ⓘ
auction-based pricing model ⓘ
viewable CPM ⓘ
targetUser ad networks ⓘ
advertisers ⓘ
agency trading desks ⓘ
demand-side platforms ⓘ
publishers ⓘ
usesProtocol OpenRTB ⓘ
usesTechnology auction-based pricing ⓘ
header bidding integrations ⓘ
programmatic advertising ⓘ
real-time bidding ⓘ

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

Google Ad Exchange → alsoKnownAs → Google Ad Exchange ⓘ
this entity surface form: Google AdX
Google Ad Exchange → alsoKnownAs → Google Ad Exchange ⓘ
this entity surface form: AdX
Google Ad Exchange → formerName → Google Ad Exchange self-linksurface differs ⓘ
this entity surface form: DoubleClick Ad Exchange
Google Ad Manager → integratesWith → Google Ad Exchange ⓘ
DoubleClick Inc. → product → Google Ad Exchange ⓘ
this entity surface form: DoubleClick Ad Exchange