Google Ad Exchange
E84598
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
All labels observed (4)
| Label | Occurrences |
|---|---|
| DoubleClick Ad Exchange | 2 |
| AdX | 1 |
| Google Ad Exchange canonical | 1 |
| Google AdX | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T712867 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Google Ad Exchange Context triple: [Google Ad Manager, integratesWith, Google Ad Exchange]
-
A.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
B.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
E.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Google Ad Exchange Target entity description: Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
A.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
B.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
E.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
- F. None of above. chosen
Statements (56)
| Predicate | Object |
|---|---|
| instanceOf |
ad exchange
ⓘ
programmatic advertising platform ⓘ real-time bidding marketplace ⓘ |
| alsoKnownAs |
Google Ad Exchange
ⓘ
surface form:
AdX
Google Ad Exchange ⓘ
surface form:
Google AdX
|
| feature |
floor price controls
ⓘ
open auction ⓘ preferred deals ⓘ private auctions ⓘ programmatic guaranteed deals ⓘ |
| formerName |
Google Ad Exchange
self-linksurface differs
ⓘ
surface form:
DoubleClick Ad Exchange
|
| geographicScope | global ⓘ |
| industry |
digital marketing
ⓘ
online advertising ⓘ |
| integratesWith |
Google Ad Manager
ⓘ
Google Ads ⓘ third-party demand-side platforms ⓘ |
| operator | Google ⓘ |
| ownedBy |
Google
ⓘ
surface form:
Google LLC
|
| parentOrganization |
Alphabet Inc.
ⓘ
Google ⓘ |
| partOf |
Google Marketing Platform
ⓘ
surface form:
Google Ads ecosystem
Google Marketing Platform ⓘ |
| providesToAdvertiser |
audience targeting
ⓘ
brand-safe inventory controls ⓘ real-time inventory access ⓘ |
| providesToPublisher |
dynamic allocation of impressions
ⓘ
inventory monetization ⓘ yield optimization ⓘ |
| regulates |
ad quality standards
ⓘ
brand safety policies ⓘ malvertising protection ⓘ |
| relatedTo |
DoubleClick Inc.
ⓘ
surface form:
DoubleClick for Publishers
Google Ad Manager ⓘ
surface form:
Google Ad Manager Ad Exchange component
|
| supportsAdFormat |
display advertising
ⓘ
in-app advertising ⓘ mobile advertising ⓘ native ads ⓘ rich media ads ⓘ video advertising ⓘ |
| supportsDeviceType |
desktop
ⓘ
mobile app ⓘ mobile web ⓘ |
| supportsTransactionType |
CPM
ⓘ
auction-based pricing model ⓘ viewable CPM ⓘ |
| targetUser |
ad networks
ⓘ
advertisers ⓘ agency trading desks ⓘ demand-side platforms ⓘ publishers ⓘ |
| usesProtocol | OpenRTB ⓘ |
| usesTechnology |
auction-based pricing
ⓘ
header bidding integrations ⓘ programmatic advertising ⓘ real-time bidding ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Google Ad Exchange Description of subject: Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
Referenced by (5)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
DoubleClick Ad Exchange
this entity surface form:
DoubleClick Ad Exchange
this entity surface form:
Google AdX
this entity surface form:
AdX