DoubleClick

E2487

ad serving technology company online advertising company subsidiary

DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.

Aliases (7)

Statements (47)

Predicate	Object
instanceOf	ad serving technology company → online advertising company → subsidiary →
acquiredBy	Google →
acquisitionAnnounced	2007-04-13 →
acquisitionCost	3100000000 USD →
acquisitionDate	2008-03-11 →
countryOfOrigin	United States →
fate	integrated into Google marketing platforms →
formerParentOrganization	Alliance Data Systems → Hellman & Friedman →
foundedBy	Dwight Merriman → Kevin O'Connor → Lars Jensen →
headquartersLocation	New York → New York City → United States →
inception	1995 →
industry	digital marketing → online advertising →
notableFor	ad serving technology → campaign management tools → online display advertising infrastructure →
operatedIn	global →
parentOrganization	Alphabet Inc. → Google →
product	DART for Advertisers → DART for Publishers → DoubleClick Bid Manager → DoubleClick Campaign Manager → DoubleClick Search → DoubleClick for Publishers →
providedService	ad optimization → ad targeting → ad trafficking → campaign reporting →
status	defunct as independent company →
stockExchangeListing	NASDAQ →
successor	Display & Video 360 → Google Ad Manager → Google Marketing Platform →
technologyType	ad server → real-time bidding platform →
tickerSymbol	DCLK →
usedBy	ad agencies → advertisers → publishers →

Referenced by (24)

Subject (surface form when different)	Predicate
Dwight Merriman → Kevin O'Connor → Lars Jensen →	coFounded
DART for Advertisers ("DoubleClick Rich Media") → DART for Advertisers ("DoubleClick for Publishers") → DART for Publishers ("DoubleClick Rich Media") →	integratedWith
DART for Advertisers → DART for Publishers →	developedBy
DoubleClick ("DoubleClick Campaign Manager") → DoubleClick ("DoubleClick Search") →	product
DFA →	developer
Dwight Merriman →	employer
DFA ("DoubleClick for Advertisers") →	fullName
Hellman & Friedman →	notableInvestment
Lars Jensen →	notableWork
DART for Publishers →	operatedBy
DFA →	originalDeveloper
DART for Publishers →	ownedBy
Google →	owns
Neal Mohan →	previousEmployer
DART for Publishers ("DoubleClick platform") →	providedBy
DART for Publishers ("DoubleClick for Publishers") →	rebrandedAs
Google Marketing Platform ("DoubleClick Digital Marketing") →	replaced
DART for Publishers ("DoubleClick for Publishers") →	successor