DART for Advertisers

E13785
ad-serving technology campaign management system online advertising platform

DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.

Jump to: Surface forms Statements Referenced by

Observed surface forms (3)

Surface form Occurrences
DoubleClick for Advertisers 2
DoubleClick DART for Advertisers 1
DoubleClick DART platform 1

Statements (54)

Predicate Object
instanceOf ad-serving technology ⓘ
campaign management system ⓘ
online advertising platform ⓘ
acquiredBy Google ⓘ
acquisitionDate 2008 ⓘ
alsoKnownAs DFA ⓘ
DART for Advertisers ⓘ
surface form: DoubleClick DART for Advertisers
developedBy DoubleClick ⓘ
integratedWith Google Ad Manager ⓘ
surface form: DoubleClick Campaign Manager

DoubleClick ⓘ
surface form: DoubleClick Rich Media

DoubleClick ⓘ
surface form: DoubleClick for Publishers
market agencies ⓘ
large brands ⓘ
online advertisers ⓘ
operatesOn web-based interface ⓘ
partOf DART for Advertisers self-linksurface differs ⓘ
surface form: DoubleClick DART platform
providesFeature campaign scheduling ⓘ
centralized ad trafficking interface ⓘ
creative management ⓘ
custom reporting ⓘ
inventory forecasting ⓘ
tag generation ⓘ
third-party ad serving ⓘ
providesMetric click-through rate ⓘ
clicks ⓘ
conversions ⓘ
frequency ⓘ
impressions ⓘ
post-click conversions ⓘ
post-impression conversions ⓘ
reach ⓘ
succeededBy Google Ad Manager ⓘ
surface form: DoubleClick Campaign Manager

Google Marketing Platform components ⓘ
supportsMedium display advertising ⓘ
mobile advertising ⓘ
rich media advertising ⓘ
video advertising ⓘ
targetingCapability behavioral targeting ⓘ
demographic targeting ⓘ
frequency-based targeting ⓘ
geo targeting ⓘ
site targeting ⓘ
time-of-day targeting ⓘ
usedFor ad delivery ⓘ
ad targeting ⓘ
ad tracking ⓘ
ad trafficking ⓘ
campaign optimization ⓘ
conversion tracking ⓘ
creative rotation ⓘ
digital campaign management ⓘ
frequency capping ⓘ
online ad serving ⓘ
online advertising reporting ⓘ

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

DFA → abbreviationOf → DART for Advertisers ⓘ
this entity surface form: DoubleClick for Advertisers
DART for Advertisers → alsoKnownAs → DART for Advertisers ⓘ
this entity surface form: DoubleClick DART for Advertisers
DART for Publishers → integratedWith → DART for Advertisers ⓘ
this entity surface form: DoubleClick for Advertisers
DART for Advertisers → partOf → DART for Advertisers self-linksurface differs ⓘ
this entity surface form: DoubleClick DART platform
DoubleClick → product → DART for Advertisers ⓘ