DART for Publishers
E13784
DART for Publishers was an online ad-serving and management platform used by publishers to schedule, deliver, and track digital advertising across their websites.
Aliases (1)
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
ad serving system
→
online advertising platform → software as a service → |
| accessModel |
subscription-based
→
|
| developedBy |
DoubleClick
→
|
| domain |
digital marketing
→
online advertising technology → |
| feature |
ad scheduling
→
campaign pacing controls → creative rotation → detailed reporting → frequency capping → geo targeting → inventory forecasting → third party ad tag trafficking → |
| industry |
ad technology
→
online advertising → |
| integratedWith |
DoubleClick Ad Exchange
→
DoubleClick Rich Media → DoubleClick for Advertisers → |
| notableFor |
enterprise-level ad serving for publishers
→
integration into Google advertising stack → |
| operatedBy |
DoubleClick
→
Google → |
| operatingSystem |
web-based, OS independent
→
|
| ownedBy |
DoubleClick
→
Google → |
| providedAs |
hosted service
→
web-based interface → |
| providedBy |
DoubleClick platform
→
|
| rebrandedAs |
DoubleClick for Publishers
→
|
| replacedBy |
DoubleClick for Publishers
→
Google Ad Manager → |
| status |
discontinued
→
|
| successor |
DoubleClick for Publishers
→
Google Ad Manager → |
| supportsMedium |
display advertising
→
mobile web advertising → online video advertising → rich media advertising → |
| targetUser |
ad operations teams
→
online publishers → website owners → |
| useCase |
ad performance tracking
→
ad reporting → ad serving → ad targeting → ad trafficking → campaign management → inventory management → |
Referenced by (4)
| Subject (surface form when different) | Predicate |
|---|---|
|
DoubleClick
→
DoubleClick ("DoubleClick for Publishers") → |
product |
|
DCLK
("DoubleClick for Publishers")
→
|
associatedCompanyKeyProduct |
|
Google Ad Manager
("DoubleClick for Publishers")
→
|
previouslyKnownAs |