Marketo
E29778
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Marketo canonical | 2 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
cloud computing service
ⓘ
marketing automation platform ⓘ software company ⓘ |
| businessModel | subscription-based ⓘ |
| deploymentModel | cloud-based ⓘ |
| hasFeature |
API integration
ⓘ
behavior tracking ⓘ drag-and-drop campaign builder ⓘ dynamic content ⓘ email editor ⓘ integration marketplace ⓘ lead scoring rules ⓘ marketing dashboards ⓘ |
| industry |
digital marketing
ⓘ
marketing automation ⓘ software as a service ⓘ |
| productType |
account-based marketing software
ⓘ
analytics and reporting software ⓘ customer engagement platform ⓘ email marketing software ⓘ lead management software ⓘ marketing automation software ⓘ |
| supportsFunction |
A/B testing
ⓘ
CRM integration ⓘ account-based marketing ⓘ campaign automation ⓘ customer lifecycle management ⓘ customer segmentation ⓘ email campaign management ⓘ forms management ⓘ landing page creation ⓘ lead generation ⓘ lead nurturing ⓘ lead scoring ⓘ marketing analytics ⓘ multi-channel campaign management ⓘ revenue attribution ⓘ social media marketing ⓘ web personalization ⓘ |
| targetUser |
B2B marketers
ⓘ
B2C marketers ⓘ demand generation teams ⓘ marketing teams ⓘ |
| usedFor |
aligning marketing and sales
ⓘ
automating marketing workflows ⓘ managing digital marketing campaigns ⓘ nurturing leads through the sales funnel ⓘ optimizing customer engagement ⓘ tracking marketing performance ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.