Marketo
E29778
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
cloud computing service
→
marketing automation platform → software company → |
| businessModel |
subscription-based
→
|
| deploymentModel |
cloud-based
→
|
| hasFeature |
API integration
→
behavior tracking → drag-and-drop campaign builder → dynamic content → email editor → integration marketplace → lead scoring rules → marketing dashboards → |
| industry |
digital marketing
→
marketing automation → software as a service → |
| productType |
account-based marketing software
→
analytics and reporting software → customer engagement platform → email marketing software → lead management software → marketing automation software → |
| supportsFunction |
A/B testing
→
CRM integration → account-based marketing → campaign automation → customer lifecycle management → customer segmentation → email campaign management → forms management → landing page creation → lead generation → lead nurturing → lead scoring → marketing analytics → multi-channel campaign management → revenue attribution → social media marketing → web personalization → |
| targetUser |
B2B marketers
→
B2C marketers → demand generation teams → marketing teams → |
| usedFor |
aligning marketing and sales
→
automating marketing workflows → managing digital marketing campaigns → nurturing leads through the sales funnel → optimizing customer engagement → tracking marketing performance → |
Referenced by (2)
| Subject (surface form when different) | Predicate |
|---|---|
|
Adobe Inc.
→
|
hasSubsidiary |
|
Adobe Inc.
→
|
notableAcquisition |