Triple
T3429550
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | DFA |
E72303
|
entity |
| Predicate | successor |
P78
|
FINISHED |
| Object |
Campaign Manager 360
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
|
E356443
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Campaign Manager 360 | Statement: [DFA, successor, Campaign Manager 360]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Campaign Manager 360 Context triple: [DFA, successor, Campaign Manager 360]
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
C.
Adobe Marketing Cloud
Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
-
D.
HubSpot
HubSpot is a leading customer relationship management (CRM) and marketing automation platform that helps businesses attract, engage, and retain customers.
-
E.
Zoho Connect
Zoho Connect is a team collaboration and communication platform by Zoho that offers features like group discussions, file sharing, and task management to streamline workplace collaboration.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Campaign Manager 360 Triple: [DFA, successor, Campaign Manager 360]
Generated description
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Campaign Manager 360 Target entity description: Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
C.
Adobe Marketing Cloud
Adobe Marketing Cloud is a suite of integrated digital marketing tools and analytics services from Adobe that helps businesses manage, measure, and optimize their online marketing efforts.
-
D.
HubSpot
HubSpot is a leading customer relationship management (CRM) and marketing automation platform that helps businesses attract, engage, and retain customers.
-
E.
Zoho Connect
Zoho Connect is a team collaboration and communication platform by Zoho that offers features like group discussions, file sharing, and task management to streamline workplace collaboration.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad85ae14308190bcbc25cfa0246c0b |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb9854ca081909e637adcac46a27c |
completed | March 8, 2026, 6:01 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b35478448481908e1c0f717d99f992 |
completed | March 13, 2026, 12:04 a.m. |
| NEDg | Description generation | batch_69b35546dfa0819081800009fbe8afe3 |
completed | March 13, 2026, 12:07 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69b355cecc4c81908ecb5f83e89b4a00 |
completed | March 13, 2026, 12:09 a.m. |
Created at: March 8, 2026, 3:15 p.m.