Overture Services
E95196
Overture Services was an early pioneer in pay-per-click search advertising, best known for powering sponsored search results for major web portals in the late 1990s and early 2000s.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
online advertising company
→
search advertising company → subsidiary → |
| acquiredBy |
Yahoo!
NERFINISHED
→
|
| acquisitionDate |
2003
→
|
| acquisitionValue |
about $1.63 billion
→
|
| businessModel |
paid search listings
→
pay-per-click advertising → |
| country |
United States
→
|
| developed |
auction-based keyword advertising system
→
|
| era |
early 2000s
→
late 1990s → |
| formerName |
GoTo.com
→
|
| foundedAs |
GoTo.com
NERFINISHED
→
|
| founder |
Bill Gross
→
|
| foundingDate |
1997
→
|
| headquartersLocation |
Pasadena, California
→
|
| industry |
online advertising
→
search advertising → |
| influenced |
Google AdWords
→
modern search engine marketing → |
| integratedInto |
Yahoo! Search Marketing
→
|
| introduced |
paid placement search results model
→
|
| keyPerson |
Bill Gross
NERFINISHED
→
|
| legalDisputeWith |
Google
→
|
| notableEvent |
patent dispute settlement with Google in 2004
→
|
| notableFor |
pioneering pay-per-click search advertising
→
powering sponsored search results for major web portals → |
| operated |
paid search listings network
→
|
| parentOrganization |
Yahoo!
NERFINISHED
→
|
| patents |
search advertising technologies
→
|
| poweredSearchFor |
AOL
→
AltaVista → Lycos → MSN → Yahoo! → |
| productType |
keyword-targeted ads
→
sponsored search results → |
| regionServed |
global
→
|
| revenueModel |
cost-per-click fees
→
|
| servedClients |
online advertisers
→
web portals → |
| status |
defunct brand
→
|
| targetMarket |
business advertisers
→
online publishers → |
| technologyUsed |
keyword auction system
→
|
| websiteType |
search advertising platform
→
|
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
AltaVista
→
|
acquiredBy |
|
AltaVista
→
|
operatedBy |
|
AltaVista
→
|
parentCompany |