Connections Marketplace

E409753

Connections Marketplace is an Amazon Publisher Services platform that enables publishers to access and manage demand from multiple advertising partners through a unified, streamlined marketplace.

All labels observed (1)

Label Occurrences
Connections Marketplace canonical 1

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf Amazon Publisher Services product ⓘ
advertising technology platform ⓘ
publisher monetization solution ⓘ
accessMethod cloud-based service ⓘ
web-based user interface ⓘ
belongsTo Amazon advertising ecosystem ⓘ
benefitForPublishers greater control over which partners access inventory ⓘ
improved transparency into demand performance ⓘ
reduced operational overhead in managing demand partners ⓘ
simplified technical integration with demand partners ⓘ
category ad marketplace ⓘ
supply-side platform component ⓘ
dataTypeHandled ad requests ⓘ
bid responses ⓘ
impression data ⓘ
revenue and performance metrics ⓘ
developer Amazon ⓘ
hasFeature UI for configuring demand partners ⓘ
centralized demand partner management ⓘ
controls for enabling or disabling demand partners ⓘ
reporting and analytics for demand performance ⓘ
single integration for multiple demand sources ⓘ
support for header bidding via Amazon Publisher Services ⓘ
support for multiple ad formats ⓘ
support for web and app inventory ⓘ
unified marketplace for multiple demand partners ⓘ
industry digital advertising ⓘ
programmatic advertising ⓘ
integratesWith Amazon Publisher Services header bidding solutions ⓘ
third-party demand partners ⓘ
offeredBy Amazon Ads ⓘ
operatedBy Amazon Publisher Services ⓘ
partOf Amazon Publisher Services ⓘ
purpose to centralize and streamline demand management for publishers ⓘ
to enable publishers to access demand from multiple advertising partners ⓘ
to help publishers maximize ad revenue ⓘ
to increase competition for publisher inventory ⓘ
region global ⓘ
supports programmatic demand ⓘ
real-time bidding ⓘ
targetUser OTT publishers ⓘ
app developers ⓘ
publishers ⓘ
usedFor configuring marketplace rules and settings ⓘ
managing relationships with multiple advertising partners ⓘ
optimizing yield across demand sources ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Amazon Publisher Services → offersProduct → Connections Marketplace ⓘ