Connections Marketplace

E409753

Connections Marketplace is an Amazon Publisher Services platform that enables publishers to access and manage demand from multiple advertising partners through a unified, streamlined marketplace.

All labels observed (1)

Label Occurrences
Connections Marketplace canonical 1

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf Amazon Publisher Services product
advertising technology platform
publisher monetization solution
accessMethod cloud-based service
web-based user interface
belongsTo Amazon advertising ecosystem
benefitForPublishers greater control over which partners access inventory
improved transparency into demand performance
reduced operational overhead in managing demand partners
simplified technical integration with demand partners
category ad marketplace
supply-side platform component
dataTypeHandled ad requests
bid responses
impression data
revenue and performance metrics
developer Amazon
hasFeature UI for configuring demand partners
centralized demand partner management
controls for enabling or disabling demand partners
reporting and analytics for demand performance
single integration for multiple demand sources
support for header bidding via Amazon Publisher Services
support for multiple ad formats
support for web and app inventory
unified marketplace for multiple demand partners
industry digital advertising
programmatic advertising
integratesWith Amazon Publisher Services header bidding solutions
third-party demand partners
offeredBy Amazon Ads
operatedBy Amazon Publisher Services
partOf Amazon Publisher Services
purpose to centralize and streamline demand management for publishers
to enable publishers to access demand from multiple advertising partners
to help publishers maximize ad revenue
to increase competition for publisher inventory
region global
supports programmatic demand
real-time bidding
targetUser OTT publishers
app developers
publishers
usedFor configuring marketplace rules and settings
managing relationships with multiple advertising partners
optimizing yield across demand sources

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Amazon Publisher Services offersProduct Connections Marketplace