Amazon Ads

E409750
Amazon service advertising platform online advertising service

Amazon Ads is Amazon’s advertising platform that enables brands and sellers to reach shoppers across Amazon’s online properties and partner sites through a range of ad formats and targeting tools.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (9)

Label Occurrences
Amazon Ads canonical 4
Amazon Advertising 3
Amazon Ads API 1

Statements (124)

Predicate Object
instanceOf Amazon service ⓘ
advertising platform ⓘ
online advertising service ⓘ
dataSource Amazon browsing behavior ⓘ
Amazon purchase data ⓘ
first‑party shopping signals ⓘ
streaming content signals ⓘ
focusesOn commerce media ⓘ
reaching Amazon shoppers ⓘ
retail media advertising ⓘ
formerName Amazon Ads self-linksurface differs ⓘ
surface form: Amazon Advertising

Amazon Ads self-linksurface differs ⓘ
surface form: Amazon Marketing Services
hasGlobalBrandName Amazon Ads self-link ⓘ
hasOfficialWebsite https://advertising.amazon.com ⓘ
hasTool Amazon Ads self-linksurface differs ⓘ
surface form: Amazon Ads API

Amazon Ads self-linksurface differs ⓘ
surface form: Amazon Ads Console

Amazon Attribution ⓘ
Amazon Ads self-linksurface differs ⓘ
surface form: Amazon DSP console

Amazon Marketing Cloud ⓘ
Amazon Publisher Services ⓘ
Brand Lift studies ⓘ
Brand Metrics ⓘ
Bulk Operations ⓘ
Campaign Manager ⓘ
industry digital advertising ⓘ
performance marketing ⓘ
programmatic advertising ⓘ
offersProduct Alexa ads ⓘ
Amazon Ads self-linksurface differs ⓘ
surface form: Amazon Attribution

Amazon Ads self-linksurface differs ⓘ
surface form: Amazon DSP

Amazon DSP supply for third‑party sites ⓘ
Amazon Fresh ads ⓘ
Amazon Marketing Cloud ⓘ
Audio ads ⓘ
Custom ads ⓘ
Fire TV ⓘ
surface form: Fire TV ads

Freevee ads ⓘ
IMDb ads ⓘ
Publisher Services ⓘ
Sponsored Brands ⓘ
Sponsored Display ⓘ
Amazon Ads self-linksurface differs ⓘ
surface form: Sponsored Products

Sponsored TV ⓘ
Stores ⓘ
Twitch ads ⓘ
Video ads ⓘ
operator Amazon ⓘ
surface form: Amazon.com, Inc.
parentCompany Amazon ⓘ
surface form: Amazon.com, Inc.
primaryChannel Amazon mobile app ⓘ
Amazon-owned sites and apps ⓘ
Amazon ⓘ
surface form: Amazon.com

third‑party publisher sites ⓘ
supportsBiddingModel CPC with dynamic bidding ⓘ
cost-per-click ⓘ
cost-per-thousand-impressions ⓘ
fixed bids ⓘ
portfolio bidding strategies ⓘ
target ACOS bidding ⓘ
target ROAS bidding ⓘ
vCPM ⓘ
supportsCreativeType audio creatives ⓘ
custom image creatives ⓘ
interactive CTV creatives ⓘ
product image creatives ⓘ
rich media creatives ⓘ
video creatives ⓘ
supportsFormat CTV ads ⓘ
audio ads ⓘ
display ads ⓘ
programmatic ads ⓘ
search ads ⓘ
sponsored listings ⓘ
video ads ⓘ
supportsIntegration Amazon Brand Registry ⓘ
Amazon Seller Central ⓘ
Amazon ⓘ
surface form: Amazon Stores

Amazon Vendor Central ⓘ
Fire TV ⓘ
Xumo ⓘ
surface form: Freevee

Twitch ⓘ
measurement partners ⓘ
third‑party ad servers ⓘ
supportsManagedService true ⓘ
supportsMarketplace Amazon ⓘ
surface form: Amazon.ca

Amazon ⓘ
surface form: Amazon.co.jp

Amazon ⓘ
surface form: Amazon.co.uk

Amazon ⓘ
surface form: Amazon.com (US)

Amazon.de ⓘ
Amazon ⓘ
surface form: Amazon.es

Amazon.fr ⓘ
Amazon.it ⓘ
other regional Amazon marketplaces ⓘ
supportsMeasurement add-to-cart events ⓘ
attribution reporting ⓘ
clicks ⓘ
detail page views ⓘ
impressions ⓘ
new-to-brand metrics ⓘ
purchases ⓘ
return on ad spend ⓘ
supportsObjective app installs ⓘ
brand awareness ⓘ
consideration ⓘ
sales ⓘ
store visits ⓘ
subscription sign-ups ⓘ
supportsSelfService true ⓘ
supportsTargetingType audience targeting ⓘ
contextual targeting ⓘ
demographic targeting ⓘ
in-market segments ⓘ
keyword targeting ⓘ
lifestyle segments ⓘ
lookalike audiences ⓘ
product targeting ⓘ
remarketing ⓘ
targetUser agencies ⓘ
app developers ⓘ
authors ⓘ
large brands ⓘ
small businesses ⓘ
third‑party sellers ⓘ
trading desks ⓘ
vendors ⓘ

Referenced by (14)

Full triples — surface form annotated when it differs from this entity's canonical label.

Amazon Publisher Services → partOf → Amazon Ads ⓘ
Amazon leadership team → governs → Amazon Ads ⓘ
this entity surface form: Amazon Advertising
Microsoft Advertising → competitor → Amazon Ads ⓘ
Amazon Ads → formerName → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon Marketing Services
Amazon Ads → formerName → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon Advertising
Amazon Ads → offersProduct → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Sponsored Products
Amazon Ads → offersProduct → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon DSP
Amazon Ads → offersProduct → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon Attribution
Amazon Ads → hasTool → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon Ads Console
Amazon Ads → hasTool → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon DSP console
Amazon Ads → hasTool → Amazon Ads self-linksurface differs ⓘ
this entity surface form: Amazon Ads API
Amazon Ads → hasGlobalBrandName → Amazon Ads self-link ⓘ
Transparent Ad Marketplace → relatedTo → Amazon Ads ⓘ
this entity surface form: Amazon Advertising
Connections Marketplace → offeredBy → Amazon Ads ⓘ