Triple
T16854477
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Amazon Ads |
E409750
|
entity |
| Predicate | offersProduct |
P10882
|
FINISHED |
| Object |
Amazon DSP
Amazon DSP is Amazon’s demand-side advertising platform that enables advertisers to programmatically buy display, video, and audio ad inventory both on and off Amazon.
|
E409750
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Amazon DSP | Statement: [Amazon Ads, offersProduct, Amazon DSP]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Amazon DSP Context triple: [Amazon Ads, offersProduct, Amazon DSP]
-
A.
Amazon Ads
Amazon Ads is Amazon’s advertising platform that enables brands and sellers to reach shoppers across Amazon’s online properties and partner sites through a range of ad formats and targeting tools.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
D.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
E.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Amazon DSP Triple: [Amazon Ads, offersProduct, Amazon DSP]
Generated description
Amazon DSP is Amazon’s demand-side advertising platform that enables advertisers to programmatically buy display, video, and audio ad inventory both on and off Amazon.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Amazon DSP Target entity description: Amazon DSP is Amazon’s demand-side advertising platform that enables advertisers to programmatically buy display, video, and audio ad inventory both on and off Amazon.
-
A.
Amazon Ads
chosen
Amazon Ads is Amazon’s advertising platform that enables brands and sellers to reach shoppers across Amazon’s online properties and partner sites through a range of ad formats and targeting tools.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
D.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
E.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
- F. None of above.
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
| NEDg | Description generation | batch_6a00bb9b2b1881908f9f5c3dd1a2d500 |
completed | May 10, 2026, 5:08 p.m. |
| NED2 | Entity disambiguation (via description) | batch_6a00bc3a4b888190bd190b9330e2777d |
completed | May 10, 2026, 5:11 p.m. |
Created at: April 10, 2026, 5:24 a.m.