Triple

T16854475
Position Surface form Disambiguated ID Type / Status
Subject Amazon Ads E409750 entity
Predicate offersProduct P10882 FINISHED
Object Sponsored Brands
Sponsored Brands is an Amazon advertising format that lets brands promote multiple products and drive shoppers to a custom landing page or Store using prominent, keyword-targeted ads in shopping results.
E1236295 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Sponsored Brands | Statement: [Amazon Ads, offersProduct, Sponsored Brands]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Sponsored Brands
Context triple: [Amazon Ads, offersProduct, Sponsored Brands]
  • A. Branded
    Branded is a 1960s American Western television series starring Chuck Connors as a disgraced U.S. Army officer seeking to restore his honor in the Old West.
  • B. Branded
    "Branded" is a large-scale self-portrait painting by British artist Jenny Saville that confronts ideals of female beauty through an unflinching depiction of the fleshy, distorted body.
  • C. Advertigo
    Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
  • D. Snap Ads
    Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
  • E. The Brand
    "The Brand" is one of the nonfiction essays in David Grann’s collection *The Devil and Sherlock Holmes*, likely focusing on a gripping real-world mystery or crime investigation.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Sponsored Brands
Triple: [Amazon Ads, offersProduct, Sponsored Brands]
Generated description
Sponsored Brands is an Amazon advertising format that lets brands promote multiple products and drive shoppers to a custom landing page or Store using prominent, keyword-targeted ads in shopping results.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Sponsored Brands
Target entity description: Sponsored Brands is an Amazon advertising format that lets brands promote multiple products and drive shoppers to a custom landing page or Store using prominent, keyword-targeted ads in shopping results.
  • A. Branded
    Branded is a 1960s American Western television series starring Chuck Connors as a disgraced U.S. Army officer seeking to restore his honor in the Old West.
  • B. Branded
    "Branded" is a large-scale self-portrait painting by British artist Jenny Saville that confronts ideals of female beauty through an unflinching depiction of the fleshy, distorted body.
  • C. Advertigo
    Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
  • D. Snap Ads
    Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
  • E. The Brand
    "The Brand" is one of the nonfiction essays in David Grann’s collection *The Devil and Sherlock Holmes*, likely focusing on a gripping real-world mystery or crime investigation.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69d88395e6c88190b22730f335107c14 completed April 10, 2026, 4:59 a.m.
NER Named-entity recognition batch_69e3b37c6e808190975b14b228253029 completed April 18, 2026, 4:38 p.m.
NED1 Entity disambiguation (via context triple) batch_6a00bb216fac81909d401c6b9911d1e0 completed May 10, 2026, 5:06 p.m.
NEDg Description generation batch_6a00bb9b2b1881908f9f5c3dd1a2d500 completed May 10, 2026, 5:08 p.m.
NED2 Entity disambiguation (via description) batch_6a00bc3a4b888190bd190b9330e2777d completed May 10, 2026, 5:11 p.m.
Created at: April 10, 2026, 5:24 a.m.