Triple
T16854469
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Amazon Ads |
E409750
|
entity |
| Predicate | formerName |
P65
|
FINISHED |
| Object | Amazon Advertising |
E409750
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Amazon Advertising | Statement: [Amazon Ads, formerName, Amazon Advertising]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Amazon Advertising Context triple: [Amazon Ads, formerName, Amazon Advertising]
-
A.
Amazon Ads
chosen
Amazon Ads is Amazon’s advertising platform that enables brands and sellers to reach shoppers across Amazon’s online properties and partner sites through a range of ad formats and targeting tools.
-
B.
Amazon Marketing Cloud
Amazon Marketing Cloud is a secure, privacy-safe analytics environment from Amazon that enables advertisers to perform advanced, cross-channel measurement and attribution using aggregated Amazon Ads and first-party data.
-
C.
Microsoft Advertising
Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
-
D.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
E.
Amazon
Amazon is a multinational technology and e-commerce company best known for its vast online marketplace, cloud computing services through AWS, and significant influence on global retail and logistics.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00c2a6f2c48190874839f78f943fdb |
completed | May 10, 2026, 5:38 p.m. |
Created at: April 10, 2026, 5:24 a.m.