PubMatic
E87910
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
digital advertising company ⓘ sell-side platform provider ⓘ technology company ⓘ |
| enables |
header bidding for publishers
ⓘ
publishers to manage programmatic ad inventory ⓘ publishers to optimize ad revenue ⓘ real-time auction of ad impressions ⓘ |
| focusesOn |
ad inventory optimization
ⓘ
publisher revenue optimization ⓘ sell-side programmatic advertising ⓘ |
| goal |
improve efficiency of programmatic advertising for publishers
ⓘ
increase publisher ad revenue ⓘ maximize publisher yield ⓘ |
| hasBusinessModel |
advertising technology platform
ⓘ
software as a service ⓘ |
| industry |
ad technology
ⓘ
digital advertising ⓘ marketing technology ⓘ programmatic advertising ⓘ |
| operatesIn |
connected TV advertising
ⓘ
global digital advertising markets ⓘ mobile advertising ⓘ online display advertising ⓘ video advertising ⓘ |
| provides |
ad inventory management tools
ⓘ
data and analytics for publishers ⓘ header bidding solutions ⓘ programmatic advertising technology ⓘ publisher ad monetization solutions ⓘ real-time bidding infrastructure ⓘ sell-side platform ⓘ yield optimization tools ⓘ |
| roleInEcosystem |
intermediary between publishers and demand-side platforms
ⓘ
sell-side platform ⓘ supply-side platform ⓘ |
| serves |
OTT and CTV publishers
ⓘ
advertising buyers via programmatic channels ⓘ app developers ⓘ digital publishers ⓘ media companies ⓘ |
| supports |
brand and performance advertising campaigns
ⓘ
multiple ad formats ⓘ openRTB standards ⓘ real-time programmatic auctions ⓘ |
| technologyType |
cloud-based platform
ⓘ
programmatic ad exchange infrastructure ⓘ real-time bidding system ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.