Xandr
E84604
Advertising technology company
Demand-side platform
Programmatic advertising platform
Supply-side platform
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
Aliases (1)
- AppNexus ×2
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
Advertising technology company
→
Demand-side platform → Programmatic advertising platform → Supply-side platform → |
| acquiredBy |
Microsoft
→
|
| acquisitionAnnouncedByMicrosoftOn |
2021-12-21
→
|
| acquisitionCompletedByMicrosoftInYear |
2022
→
|
| country |
United States
→
|
| focusesOn |
Data-driven advertising
→
Multi-channel campaign management → Programmatic media trading → |
| formerName |
AppNexus
→
|
| foundedAs |
AppNexus
→
|
| foundedIn |
New York City
NERFINISHED
→
|
| foundedInYear |
2007
→
|
| headquartersLocation |
New York
→
New York City → |
| industry |
Advertising technology
→
Digital advertising → Marketing analytics → |
| offers |
Ad marketplace
→
Campaign optimization tools → Cross-channel advertising solutions → Data-driven targeting → Programmatic ad buying tools → Programmatic ad selling tools → Real-time bidding → |
| ownedBy |
Microsoft
→
|
| parentCompany |
Microsoft
→
|
| partOf |
Microsoft Advertising
→
|
| previousParentCompany |
AT&T
→
|
| provides |
Advertising analytics
→
Audience insights → Buyer workflow tools → Inventory management → Publisher monetization solutions → Seller workflow tools → Yield optimization → |
| supportsChannel |
Connected TV advertising
→
Digital audio advertising → Display advertising → Mobile advertising → Online video advertising → |
| targetCustomers |
Advertisers
→
Agencies → Media owners → Publishers → |
| usesTechnology |
Machine learning for optimization
→
Real-time bidding → |
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
Google Ad Manager
→
|
competesWith |
|
Xandr
("AppNexus")
→
|
formerName |
|
Xandr
("AppNexus")
→
|
foundedAs |