Magnite
E86509
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
Aliases (2)
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising technology company
→
company → sell-side advertising platform → |
| aimsTo |
help publishers maximize ad revenue
→
provide transparency in programmatic advertising → simplify sell-side ad operations → |
| businessModel |
B2B
→
software-as-a-service → |
| country |
United States
→
|
| focusesOn |
connected TV advertising
→
display advertising → omnichannel advertising → video advertising → |
| formedByMergerOf |
Rubicon Project
→
Telaria → |
| formerlyKnownAs |
The Rubicon Project
→
|
| headquartersLocation |
New York City
→
|
| industry |
ad tech
→
digital advertising → programmatic advertising → |
| listedOn |
NASDAQ
→
|
| platformType |
independent sell-side platform
→
|
| provides |
CTV monetization tools
→
ad inventory management → analytics and reporting → display ad serving → header bidding solutions → programmatic auctions → video ad serving → yield optimization → |
| segment |
sell-side
→
|
| serves |
app developers
→
broadcasters → publishers → streaming platforms → |
| specializesIn |
programmatic advertising technology
→
publisher monetization → sell-side platform → supply-side platform → |
| supportsChannel |
connected TV
→
display → mobile → online video → |
| supportsTransactionType |
private marketplaces
→
programmatic guaranteed → real-time bidding → |
| tickerSymbol |
MGNI
→
|
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
Google Ad Manager
→
|
competesWith |
|
Magnite
("Rubicon Project")
→
|
formedByMergerOf |
|
Magnite
("The Rubicon Project")
→
|
formerlyKnownAs |