LinkExchange
E640000
LinkExchange was an early online advertising network and banner exchange service that became one of the first major dot-com successes before being acquired by Microsoft in 1998.
Statements (45)
| Predicate | Object |
|---|---|
| instanceOf |
banner exchange service
ⓘ
dot-com company ⓘ online advertising network ⓘ |
| acquiredBy | Microsoft NERFINISHED ⓘ |
| acquirerStock | Microsoft stock ⓘ |
| acquisitionAmount | 265000000 USD ⓘ |
| acquisitionDate | 1998 ⓘ |
| acquisitionType | stock deal ⓘ |
| associatedWithEvent | dot-com bubble NERFINISHED ⓘ |
| businessModel |
banner exchange
ⓘ
online advertising network ⓘ |
| coreFeature |
exchange of banner impressions between member sites
ⓘ
traffic generation for participating websites ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| dissolved | early 2000s ⓘ |
| employeesCountAtAcquisition | approximately 100 ⓘ |
| fate | acquired by Microsoft ⓘ |
| foundedBy |
Ali Partovi
NERFINISHED
ⓘ
Arash Ferdowsi NERFINISHED ⓘ Sanjay Madan NERFINISHED ⓘ Tony Hsieh NERFINISHED ⓘ |
| foundedInCity | San Francisco NERFINISHED ⓘ |
| foundedInCountry | United States NERFINISHED ⓘ |
| headquartersLocation | San Francisco NERFINISHED ⓘ |
| inception | 1996 ⓘ |
| industry |
internet
ⓘ
online advertising ⓘ |
| notableEmployee | Tony Hsieh NERFINISHED ⓘ |
| notableFor | being one of the first major dot-com successes ⓘ |
| notableImpact | popularized banner exchange models on early web ⓘ |
| notableOutcome | provided capital for Tony Hsieh’s later ventures ⓘ |
| operatedDuringPeriod | dot-com boom ⓘ |
| operatingArea | World Wide Web NERFINISHED ⓘ |
| parentOrganizationAfterAcquisition | Microsoft NERFINISHED ⓘ |
| productOrService |
banner ad exchange platform
ⓘ
online advertising services ⓘ |
| revenueModel |
display advertising
ⓘ
selling advertising inventory ⓘ |
| status | defunct ⓘ |
| targetAudience |
online publishers
ⓘ
small websites ⓘ webmasters ⓘ |
| technologyDomain | web advertising ⓘ |
| websiteType |
ad network
ⓘ
banner exchange ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.