Triple
T4051725
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | VAST |
E84600
|
entity |
| Predicate | maintainedBy |
P86
|
FINISHED |
| Object |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an industry trade organization that develops technical standards, conducts research, and provides best practices to support and regulate the digital advertising ecosystem.
|
E409744
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Interactive Advertising Bureau | Statement: [VAST, maintainedBy, Interactive Advertising Bureau]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Interactive Advertising Bureau Context triple: [VAST, maintainedBy, Interactive Advertising Bureau]
-
A.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
-
B.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
C.
Rank Screen Advertising
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Interactive Advertising Bureau Triple: [VAST, maintainedBy, Interactive Advertising Bureau]
Generated description
The Interactive Advertising Bureau (IAB) is an industry trade organization that develops technical standards, conducts research, and provides best practices to support and regulate the digital advertising ecosystem.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Interactive Advertising Bureau Target entity description: The Interactive Advertising Bureau (IAB) is an industry trade organization that develops technical standards, conducts research, and provides best practices to support and regulate the digital advertising ecosystem.
-
A.
IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
-
B.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
C.
Rank Screen Advertising
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69aed933bec881909edfa28ebb69c634 |
completed | March 9, 2026, 2:29 p.m. |
| NER | Named-entity recognition | batch_69aefb8539148190990468c1429be9dd |
completed | March 9, 2026, 4:55 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b55659256081909154569cedd1694a |
completed | March 14, 2026, 12:36 p.m. |
| NEDg | Description generation | batch_69b5572b27c48190989311cef00b5f44 |
completed | March 14, 2026, 12:40 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69b55b333ffc8190a5df8b8d7bffa77f |
completed | March 14, 2026, 12:57 p.m. |
Created at: March 9, 2026, 3:37 p.m.