Video Multiple Ad Playlist

E409746

Video Multiple Ad Playlist (VMAP) is an IAB standard XML format that defines how and when multiple video ads should be inserted into video content.

All labels observed (1)

Label Occurrences
Video Multiple Ad Playlist canonical 2

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf IAB specification
XML-based ad playlist format
digital advertising standard
abbreviation VMAP
attribute breakId attribute on AdBreak
breakType attribute on AdBreak
timeOffset attribute on AdBreak
breakTypeValues display
linear
nonlinear
category online advertising technology
video ad serving protocol
definedBy IAB
Interactive Advertising Bureau
distinctionFrom VMAP describes ad break structure, VAST describes individual ads
domain digital video advertising
video ad insertion
element <vmap:AdBreak> element
<vmap:AdSource> element
<vmap:Extensions> element
<vmap:TrackingEvents> element
<vmap:VMAP> root element
enables consistent ad break behavior across players
publisher control over ad break scheduling
separation of content playback logic from ad decisioning
formatType XML
fullName Video Multiple Ad Playlist
purpose to define how multiple video ads are inserted into video content
to describe when video ads should be played in a video stream
to provide a standardized structure for video ad breaks
relationship VAST
surface form: VMAP is complementary to VAST
scope client-side ad scheduling
specifies constraints for ad breaks
number of ad breaks in a video
position of ad breaks relative to content
timing of ad breaks
standardizedBy IAB Digital Video Technical Standards
supports mid-roll ad breaks
multiple ad breaks in a single video asset
post-roll ad breaks
pre-roll ad breaks
timeOffsetValues end
hh:mm:ss.mmm format
percentage format
start
usedIn connected TV environments
over-the-top video services
web-based video players
usedWith VAST
ad servers
video players

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

VMAP fullName Video Multiple Ad Playlist
VMAP abbreviationFor Video Multiple Ad Playlist