advertising icon
C11459
concept
An advertising icon is a memorable character, symbol, or figure used consistently in marketing campaigns to personify a brand and enhance its recognition and appeal.
All labels observed (5)
| Label | Occurrences |
|---|---|
| advertising character | 10 |
| marketing symbol | 3 |
| advertising icon canonical | 2 |
| cigarette advertising icon | 1 |
| local icon | 1 |
Instances (16)
| Instance | Via concept surface |
|---|---|
| Roaming Gnome | advertising character |
| Caveman (GEICO Cavemen) | advertising character |
| Anheuser-Busch Clydesdales | marketing symbol |
| Sign Hill Park "The Industrial City" sign | local icon |
| Singapore Girl | marketing symbol |
| Jake from State Farm | advertising character |
| Ronald McDonald | advertising character |
|
Gert Boyle – former Chairwoman
surface form:
Gert Boyle
|
— |
| Bundy R. Bear | advertising character |
| Bibendum | advertising character |
| The Most Interesting Man in the World | advertising character |
| Joe Isuzu | advertising character |
| Marlboro Man | advertising character |
|
"Crying Indian"
surface form:
Crying Indian
|
advertising character |
|
Dino the dinosaur
surface form:
Dino the Dinosaur
|
marketing symbol |
| Umbrella Girl logo | — |