Roaming Gnome

E1009208

The Roaming Gnome is a whimsical, red-hatted garden gnome character used in travel advertising to humorously personify adventure and wanderlust.

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Statements (44)

Predicate Object
instanceOf advertising character
fictional character
garden gnome
mascot
appearsIn online ads
print advertisements
social media campaigns
television commercials
associatedWithTheme adventure
travel
vacation
wanderlust
communicationGoal add humor to travel marketing
encourage spontaneous trips
make travel feel approachable
genre humor in advertising
hasAttribute garden ornament appearance
small stature
hasBeardColor white
hasClothingType belted tunic
boots
pointed hat
hasHatColor red
hasPersonificationOf adventure
wanderlust
narrativeRole guide figure
travel companion
portrayedAs adventurous
playful
whimsical
setting outdoor locations
tourist landmarks
various travel destinations
symbolizes desire to travel
exploration
fun
spontaneity
targetAudience travelers
vacation planners
usedFor brand promotion
humorous marketing
usedIn travel advertising
visualStyle cartoonish
lighthearted

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Travelocity hasBrandMascot Roaming Gnome