Joe Isuzu
E626608
Joe Isuzu is a fictional, over-the-top car salesman character from 1980s Isuzu television commercials, known for his blatantly dishonest and humorous advertising claims.
Statements (45)
| Predicate | Object |
|---|---|
| instanceOf |
advertising character
ⓘ
fictional character ⓘ television character ⓘ |
| activeInDecade | 1980s ⓘ |
| advertisingStrategy | self-aware false claims ⓘ |
| advertisingTheme | lying salesman whose claims are obviously false ⓘ |
| appearsIn | Isuzu television commercials ⓘ |
| associatedIndustry | automotive industry ⓘ |
| associatedMedium | television commercials ⓘ |
| associatedWithBrand | Isuzu NERFINISHED ⓘ |
| audiencePerception | comic liar ⓘ |
| brandPersona | untrustworthy but entertaining salesman ⓘ |
| characterTrait |
dishonest
ⓘ
humorous ⓘ over-the-top ⓘ |
| characterType | car salesman ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | Isuzu Motors NERFINISHED ⓘ |
| culturalRole | iconic 1980s ad character ⓘ |
| fictionalStatus | non-real spokesperson ⓘ |
| fictionalUniverse | Isuzu advertising universe NERFINISHED ⓘ |
| firstAppearancePeriod | 1980s ⓘ |
| genre | comedy ⓘ |
| hasGender | male ⓘ |
| hasOccupation | car salesman ⓘ |
| knownFor |
blatantly dishonest advertising claims
ⓘ
parody of used-car salesmen ⓘ |
| language | English ⓘ |
| marketingGoal |
differentiate Isuzu from other car brands
ⓘ
increase awareness of Isuzu vehicles ⓘ |
| medium | television advertising ⓘ |
| narrativeDevice |
exaggeration
ⓘ
irony ⓘ satire ⓘ |
| notableEra | Reagan-era American television ⓘ |
| portrayalStyle | deadpan delivery of absurd claims ⓘ |
| portrayedBy | David Leisure NERFINISHED ⓘ |
| roleInAds | spokescharacter ⓘ |
| targetMarket | American car buyers ⓘ |
| usedFor |
brand recognition
ⓘ
humorous marketing ⓘ product differentiation ⓘ |
| usedToPromote |
Isuzu automobiles
ⓘ
Isuzu passenger cars ⓘ Isuzu sport-utility vehicles NERFINISHED ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.