Umbrella Girl logo
E835210
The Umbrella Girl logo is the iconic Morton Salt trademark featuring a young girl walking in the rain with an umbrella and a container of salt, symbolizing the brand’s “When It Rains It Pours” slogan.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Umbrella Girl logo canonical | 1 |
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf |
advertising icon
ⓘ
brand mascot ⓘ corporate logo ⓘ trademark ⓘ |
| appearsOn |
Morton Salt advertising materials
ⓘ
Morton Salt promotional items ⓘ |
| associatedConcept |
free-flowing salt in humidity
ⓘ
reliability in damp weather ⓘ |
| associatedWith | Morton Salt Company NERFINISHED ⓘ |
| brandMessage | salt that pours freely even when it rains ⓘ |
| colorAssociation |
blue
ⓘ
yellow ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalStatus | American advertising icon ⓘ |
| depicts |
girl carrying a container of salt
ⓘ
girl holding an umbrella ⓘ young girl walking in the rain ⓘ |
| hasGender | female character ⓘ |
| hasMotto | "When It Rains It Pours" NERFINISHED ⓘ |
| industry |
food industry
ⓘ
salt production ⓘ |
| languageOfSlogan | English ⓘ |
| medium | graphic design ⓘ |
| notableFor |
long-term continuous use in branding
ⓘ
visual representation of free-flowing salt ⓘ |
| represents | Morton Salt NERFINISHED ⓘ |
| role |
brand character
ⓘ
product symbol ⓘ |
| symbolizes | "When It Rains It Pours" slogan NERFINISHED ⓘ |
| targetMarket | consumer household market ⓘ |
| theme |
household product
ⓘ
rain ⓘ weather ⓘ |
| trademarkOf | Morton Salt NERFINISHED ⓘ |
| usedFor |
advertising
ⓘ
brand identification ⓘ product packaging ⓘ |
| usedOn |
Morton Salt containers
ⓘ
table salt packaging ⓘ |
| usedSinceCentury | 20th century ⓘ |
| visualElement |
falling rain
ⓘ
pouring salt ⓘ salt container ⓘ umbrella ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.