Caveman (GEICO Cavemen)
E1026971
advertising character
fictional caveman
fictional character group
mascot
television commercial character
Caveman (GEICO Cavemen) are fictional, modern-day caveman characters featured in GEICO’s advertising campaigns, known for their humorous frustration at being stereotyped by the slogan “So easy, a caveman could do it.”
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
advertising character
ⓘ
fictional caveman ⓘ fictional character group ⓘ mascot ⓘ television commercial character ⓘ |
| associatedWith |
GEICO auto insurance marketing
ⓘ
GEICO brand identity ⓘ |
| centralTheme |
frustration with being stereotyped
ⓘ
misunderstanding of minority groups ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | GEICO NERFINISHED ⓘ |
| creator | The Martin Agency NERFINISHED ⓘ |
| firstAppearance | GEICO television commercial ⓘ |
| hasCulturalImpact |
became widely recognized advertising icons in the United States
ⓘ
inspired discussions about political correctness in advertising ⓘ |
| hasGenre |
comedy
ⓘ
satire ⓘ |
| hasSetting |
airports
ⓘ
contemporary urban environments ⓘ offices ⓘ restaurants ⓘ suburban homes ⓘ |
| inspired | Cavemen (TV series) NERFINISHED ⓘ |
| language | English ⓘ |
| medium |
internet
ⓘ
print ⓘ television ⓘ |
| narrativeDevice |
inversion of expectations about cavemen
ⓘ
use of offense at a slogan as comedic premise ⓘ |
| notableCharacteristic |
easily offended by stereotypes about cavemen
ⓘ
fashion-conscious and urbane ⓘ modern-day cavemen living in contemporary society ⓘ speak fluent contemporary English ⓘ |
| parodies |
corporate advertising slogans
ⓘ
stereotypical depictions of cavemen ⓘ |
| portrayedAs |
intelligent
ⓘ
sensitive to discrimination ⓘ socially aware ⓘ sophisticated ⓘ |
| portrayedBy |
Ben Weber
NERFINISHED
ⓘ
Jeff Daniel Phillips NERFINISHED ⓘ John Lehr NERFINISHED ⓘ |
| relatedWork | Cavemen (TV series) NERFINISHED ⓘ |
| sloganAssociatedWith | So easy, a caveman could do it ⓘ |
| targetAudience |
American television viewers
ⓘ
potential GEICO customers ⓘ |
| usedIn |
GEICO advertising campaign
ⓘ
online advertisements ⓘ print advertisements ⓘ television commercials ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.