Gert Boyle – former Chairwoman

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Gert Boyle – former Chairwoman was a German-born American businesswoman and advertising icon who helped transform Columbia Sportswear into a major global outdoor apparel brand, famously known as the “One Tough Mother” in the company’s marketing campaigns.

Aliases (1)

Statements (39)
Predicate Object
instanceOf advertising icon
businessperson
human
awardReceived Oregon History Makers Medal
Portland First Citizen Award
birthName Gertrude Lamfrom
causeOfDeath natural causes
child Tim Boyle
countryOfCitizenship Germany
United States of America
dateOfBirth 1924-03-06
dateOfDeath 2019-11-03
describedBySource Columbia Sportswear corporate history
obituaries in major U.S. newspapers
employer Columbia Sportswear
ethnicGroup Jewish
familyName Boyle
fieldOfWork sporting goods business
givenName Gertrude
industry outdoor apparel industry
languagesSpokenWrittenOrSigned English
German
name Gert Boyle
notableAchievement Helped transform Columbia Sportswear into a major global outdoor apparel brand
notableEvent Emigrated from Nazi Germany to the United States as a child
notableNickname One Tough Mother
notableRole Chairwoman of Columbia Sportswear
notableWork Columbia Sportswear “One Tough Mother” advertising campaign
Development of Columbia Sportswear brand
occupation businesswoman
company chairperson
placeOfBirth Augsburg
surface form: "Augsburg, Germany"
placeOfDeath Portland
surface form: "Portland, Oregon, United States"
positionHeld Chairwoman of Columbia Sportswear
President of Columbia Sportswear
residence Oregon
surface form: "Oregon, United States"

Portland
surface form: "Portland, Oregon, United States"
sexOrGender female
spouse Neal Boyle

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Columbia Sportswear positionHeld Gert Boyle – former Chairwoman

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